Build loyalty and drive revenue with feedback management for retail



Turn shopper feedback into loyal customers
Collect feedback across the journey
Capture real-time feedback in-store, online, and post-purchase to understand the full shopper experience.
Analyse customer feedback
Thematic and sentiment analysis identifies what’s driving satisfaction, returns, and churn, automatically.
Act on what makes an impact
Share insights with the teams that need them so they can focus on the changes that will have the biggest impact.
Get customers who spend more
Increase repeat purchases, reduce churn, and grow LTV by acting on what your customers are telling you.

Optimise your digital and in-store experiences
Collect feedback across the full customer journey, from browsing to checkout to post-purchase
Identify points of friction that are causing drop-offs and poor experiences
Prioritise the pain points that most need your attention
Uncover the specific reasons behind returns
Pinpoint the specific product issues that drive returns
Understand what aspects of your products customers want you to improve
Stay on top of emerging product issues with proactive anomaly alerts


Increase the lifetime value of your customers
Understand what your highest spenders value and what keeps them coming back
Segment feedback by customer lifetime value to focus on your most important audiences
Identify what drives repeat purchases and build loyalty programmes that work
See how retail teams build customer loyalty
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Built for modern retail

Enterprise-grade security
ISO 27001 certified and Cyber Essentials+ accredited with a Grade A Security Scorecard rating. Your customer data is protected to the standards your business demands.

Accessible to every guest
WCAG 2.2 AA compliant surveys ensure every customer can share their feedback, whether they’re shopping in-store, on mobile, or on desktop. Reach your customer base without barriers.

Flexible integration with your tech stack
Connect SmartSurvey to your CRM, ecommerce platform, or business intelligence tools through 290+ pre-built integrations, open API, and webhooks.
Frequently asked questions
Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.
Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.
Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.
Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.