Build loyalty and drive revenue with feedback management for retail

Collect and analyse customer feedback across every touchpoint, uncover the insights that drive repeat purchases, and turn more shoppers into loyal, high-value customers.
Screenshots showing NPS and customer satisfaction dashboards.
Trusted by 600,000+ happy users

Turn shopper feedback into loyal customers

Collect feedback across the journey

Capture real-time feedback in-store, online, and post-purchase to understand the full shopper experience.

Analyse customer feedback

Thematic and sentiment analysis identifies what’s driving satisfaction, returns, and churn, automatically.

Act on what makes an impact

Share insights with the teams that need them so they can focus on the changes that will have the biggest impact.

Get customers who spend more

Increase repeat purchases, reduce churn, and grow LTV by acting on what your customers are telling you.

Optimise your digital and in-store experiences

Get a complete view of your customer journeys, both in-store and online, to identify points of friction and improve the experience at every stage.

Collect feedback across the full customer journey, from browsing to checkout to post-purchase 

Identify points of friction that are causing drop-offs and poor experiences 

Prioritise the pain points that most need your attention 

Uncover the specific reasons behind returns

Analyse returns surveys and customer support data to identify product and experience issues so you can adjust quickly and protect your margins.

Pinpoint the specific product issues that drive returns 

Understand what aspects of your products customers want you to improve 

Stay on top of emerging product issues with proactive anomaly alerts 

Increase the lifetime value of your customers

Use feedback insights to understand what your highest-value customers care about most, then replicate those experiences to grow loyalty and spend.

Understand what your highest spenders value and what keeps them coming back 

Segment feedback by customer lifetime value to focus on your most important audiences 

Identify what drives repeat purchases and build loyalty programmes that work 

See how retail teams build customer loyalty

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Built for modern retail

Enterprise-grade security

ISO 27001 certified and Cyber Essentials+ accredited with a Grade A Security Scorecard rating. Your customer data is protected to the standards your business demands.

Accessible to every guest

WCAG 2.2 AA compliant surveys ensure every customer can share their feedback, whether they’re shopping in-store, on mobile, or on desktop. Reach your customer base without barriers.

Flexible integration with your tech stack

Connect SmartSurvey to your CRM, ecommerce platform, or business intelligence tools through 290+ pre-built integrations, open API, and webhooks.

Frequently asked questions

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.