Web Surveys

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Web Surveys

Website popup surveys made simple

Popup surveys are a powerful feature available to our Enterprise users. As an organisation, you are the experts on what your customers are looking for and the service they expect to receive. But, it’s always useful to dig a bit deeper to find out a little more, and what’s better than getting opinion straight from the horse’s mouth? Popup surveys can help you find the answers that you are looking for! Read on to learn more about the benefits and how to set them up…

Collecting data from customers and acting on their feedback helps business drive improvement. This article by Forbes describes 3 reasons to ask for customer feedback.

  1. Learn what your customers like and don’t like
  2. Make customers feel important and involved
  3. Constantly improve

An essential marketing tool

Popup surveys, or website intercepts as they are also known, really come into their own when you don’t have an audience list to send your online surveys to. Feedback from visitors to your website could really help you make tactical business decisions with service or product development, giving you the control to improve your image. Used strategically, website exit surveys can become your new best friend by helping you ask the right questions, at the right time, to the right visitors, enabling you to capture feedback from people you would have otherwise have missed!

Top tips for smart popup surveys

Popup surveys on websites developed a bad reputation over the years, mainly as a result of using overly aggressive tactics to make website visitors take notice of them. Used cleverly, with the right message and triggers, your popup survey can have a positive impact on user experience and add value to your business.

Guidelines for creating popup surveys;

  • Schedule the popup to appear at an appropriate time, not straight away
  • Make it obvious what will happen if visitors choose to participate
  • Have a clear, concise Call To Action
  • Indicate how long it will take to complete
  • Keep it short so as not to take up too much of your visitors time
  • Make the questions highly relevant to the page that is being displayed
  • Relate the message to what visitors are doing on your website
  • Provide instructions about leaving the page
  • Show your appreciation – Thank visitors and offer incentives for taking part

Smart planning is all it takes to ensure exit survey questions provide your organisation with valuable information that can make a difference.

Simple set up

With our intuitive set up, you can be up and running with your own mobile responsive message in a few easy steps – it’s as simple as 1 – 2 – 3!

  1. Create a survey in your SmartSurvey account using all our survey design features
  2. Click ‘Popup Invite’ when you are ready to start collecting responses
  3. Copy and paste a short piece of code into your chosen web page

All this with absolutely no HTML or programming knowledge required – it really couldn’t be easier to start gathering feedback immediately!

Settings for popup surveys

You can select the settings that will offer you the most insight;

  • Select how many visitors will see the popup, from 100% down to 1%, it’s your choice
  • Trigger the popup survey to appear by page view or time spent on the page
  • Target visitor behaviour, such as completing a purchase or cancelling a subscription
  • Control the number of days between the popup showing to the same user twice
  • Choose the look and feel of your popup to appeal to different target audiences
  • Use SmartSurvey advanced reporting tools to analyse the data collected

Simply save any changes you make, as you go, or create new surveys to gather specific information. You are now set up and ready to start collecting feedback!

Website exit surveys

SmartSurvey also offers an advanced popup exit feature to further improve the customer journey. When enabled, visitors to your web site will be intercepted with an invitation popup message, inviting them to take part in the survey on exit. The Popup Window will stay open, but remain unobtrusive based on your specific needs, for example until 10 seconds after arrival on the home page. As soon as visitors leave your website, they will be redirected to the exit survey via an exit popup window.

Visitors can enjoy uninterrupted browsing of your site before giving informed, relevant feedback at the end of their visit.

Reasons to listen to your customers

Listening to your customers is a sure-fire way to continually improve services or products, here are some of our top tips for designing customer satisfaction surveys and why they are important. With popup surveys, you can provide visitors to your website with the opportunity to tell you explicitly what they like or don’t like, what they would like to see more of and what improvements they would like to be made. Today’s tech-savvy consumers don’t want to receive communications that aren’t relevant to them, so don’t forget, for the best results keep your questions targeted and only ask questions that you want to know the answers to.

SmartSurvey customer support

Adding popup exit surveys to your website is a very simple way to start gathering valuable feedback that you can act on to improve customer satisfaction. The team here at SmartSurvey are ready to answer any questions you may have. For further information on how to create a survey, simply login to your account and take a look at our help guide. Alternatively, contact our friendly support team and let them know how they can help.

More survey design advice

How are we different?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

UK based

Your data will be stored and processed here in the UK for your peace of mind.

Fanatical support

We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.

You're in safe hands

Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.

We're human

We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.

Accessibility matters

We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.

Unlimited responses

With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.

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You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.
Over 500,000 users have registered to use SmartSurvey.
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Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA
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We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Capterra Best Value 2021 award.Capterra Best Ease of Use 2021 award.Software Advice Most Recommended 2021 award.Software Advice Best Customer Support 2021 award.

Get in touch

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We'll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

Get started and create your first survey

If you would like more information then please get in touch.

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