Blog

A healthy response rate is only half the battle to uncover valuable survey insights. To get to data that really matters, you need to sort and analyse that data effectively too. Our blog shows you how.

From your subject matter and audience to considerations around form and functionality. There is lots to think about when you’re building a survey dashboard. Get on track with our best practice tips.

Customer retention is vital, as happy and loyal customers contribute hugely towards an organisation’s long-term revenue and growth with positive referrals. We show how to improve their retention.

In today’s competitive world the value of a strong company culture cannot be overstated with the benefits of a happier, more engaged workforce typical...

Given the increasingly complex challenges that organisations face, accurate and reliable data is vital to enabling them to make more informed choices. We explore how decision-making surveys can help.

In todays, data driven world, organisations rely on information more than ever before to make decisions. Yet not all data created is equal. We show how understanding hard and soft data is vital.

What makes some organisations effortlessly stand out, engaging and delighting their customers at every touchpoint? We explore frictionless customer experience, which provides the answer to this.

While you may be forgiven for thinking that anonymous and confidential surveys are the same, the fact is they’re not. We examine these different approaches and when it’s best to use each survey type.

Lead generation surveys are a fantastic tool to gain a greater insight into what your prospective customers need and increase future sales. We explore these surveys and their value to your business.

Staff feedback is amazingly powerful. When performed effectively it can grow and develop your employees and boost communications and trust throughout your organisation. We show how to develop it.

From business analytics to scientific research, the collection and analysis of data is at the heart of today’s critical decision-making. We explore how observational data fits in with this.

For any organisation to be successful and maintain it, good customer experience should be at the heart of everything they do. We show how measuring, analysing and improving customer satisfaction helps

Given that your survey title is the first thing potential respondents see, it needs to be as compelling as possible for them to participate. We show how to devise a good survey title name.

By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.

Healthcare is vital for everyone, and the quality of our healthcare experiences can significantly impact our well-being and life-chances. We show how patient feedback can improve these experiences.

Given how much staff bring to a business, it shouldn’t be hard to appreciate how much their performance can impact its success or failure. Learn how to measure, evaluate and improve staff performance.

Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.

Students have a lot of great ideas to help you make the right improvements. But you can only achieve that with a healthy survey response rate. We reveal tips to boost student engagement and interest.

The ability to deliver a great customer experience is crucial for success, as it’s not only what you sell, but how you treat customers and make them feel. We show how the 5 C’s are vital to this.

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

In an increasingly competitive marketplace, organisations of all shapes and sizes must continually adapt and improve if they’re to stay ahead. We show how feedback loops can help your business.

For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.

Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.

While your customers are vital to driving your revenue, your employees are equally crucial to keeping those customers happy and attracting new ones. We explore how employee lifecycle surveys help.

Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.

The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.

Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.

Although firms can’t operate without the vital components of customers and employees, staff are often not nurtured as attentively as customers. We explore how to address this with employee surveys.

When it comes to sales and business success, building, maintaining and growing a customer base is crucial. Yet it’s difficult without ongoing feedback. We show how customer surveys can boost sales.

Having explored why student voice surveys matter for the education industry, in the first of our two-part education special, we now explore key areas to survey in schools, colleges and universities.

Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.

While keeping your survey clear and concise is important for any respondent audiences, it’s even more vital for skim readers. We offer tips on making your survey more appealing to skim readers.

Your customer experience is one of the most important areas for your business, including how you close the loop on feedback. Read on to discover more about why this matters to your business.