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When it comes to data, we’re essentially talking about a collection of facts, figures, feedback and events gathered from different sources. And it’s t...

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

In today’s marketplace your business success is about so much more than purely the quality of your product or your pricing.

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...

With this year’s Employee Appreciation Day fast approaching, there’s never been a better time to show your employees that you care.

While the ‘Great Resignation’ was one of the major trends to come out of the Covid lockdowns, as more people left their jobs to find improved conditio...

While many couples will be using the opportunity of Valentine’s Day, to reacquaint themselves with what they most love about one another, it can also...

Maintaining effective engagement and communication with your students and pupils has never been more important. This was no more evident than during t...

How happy are your customers? Do you know how contented they are with your products, services and support?

Following the emergence of the internet and search engines, the process of conducting research became much faster and simpler than that which was prev...

From your survey sample size to the demographics of the audience you’re trying to reach, when it comes to your survey and distribution choices there i...

Savvy business leaders enhance customer satisfaction by tracking several mission-critical key performance indicators (KPIs).

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

Employees are like the building blocks of an organisation. When they’re happy, engaged, dedicated and working hard, they provide the solid foundations...

There has never been a better time to get to know your customers. And the statistics back this up:

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

It’s crucial to be able to measure your customer experience. This is because if you don’t know how easy, satisfying and enjoyable your customers find...

As humans we’re hardwired to connect with and trust others. In fact, without this we would struggle to survive as a species, as we rely on trust in or...

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

While the use of employee surveys in the workplace continues to grow, there are times when you just want to check in quickly with your staff on one or...

No matter what type of business you run, a major determinant of your success will depend on the strength of your customers’ relationship and emotional...

From increased productivity, lower absenteeism and reduced staff turnover levels to improved staff/management relations, a more positive work ethic an...

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

One of the most important factors for business success, is the ability to address customer needs. Yet, you’ll only be able to do that effectively if y...

Having meticulously planned your survey, taken time to choose the right question types and carefully crafted the wording of your questionnaire, you’ll...

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...

Compared with the concepts of employee engagement and job satisfaction, employee loyalty is often one of the least appreciated and explored areas of s...

With today’s highly competitive landscape and better-informed consumers, customers expect to receive a seamless, high quality customer experience (CX)...

When it comes to conducting surveys, generally you’ll be looking to get a snapshot view of the feelings of a group of people at single point in time.

Whether you’re a student or micro business, an SME or a much larger sized organisation. There’s lots of reasons why you might want to conduct a survey...

Nearly every business wants to be known for providing a great customer service. Not only does this make you feel good, but it can be a great different...

If you’re to maximise the validity of your survey data and gain reliable feedback with which to take decisive actions, you need to ensure the right ca...