Anonymous Surveys

Effective surveys can improve business intelligence, inform product development and increase employee retention rates. Surveys without responses are ineffective. So encourage people to take part in your surveys by making survey responses anonymous.

Reassure respondents and get honest answers

Keep responses confidential

Assure people that answers to your surveys are confidential to generate honest replies and improve response rates.

Maintain data security

Build trust with your audience by ensuring your survey responses are kept securely with an ISO27001 certified platform.

Stay GDPR compliant

Collect data online so that it can be provided to respondents on request, without needing further handling, to remain compliant with Data Portability.

Make responding simple

Reach respondents where they are most willing to respond, via the web, email, SMS, social or even offline.

Managed services

Let us help you generate, collect and analyse data anonymously

Give your audience the peace of mind that their responses are handled securely by an unbiased third party service.

Making surveys anonymous

Encourage people to take part in your surveys by making survey responses anonymous. You can do this in SmartSurvey by simply enabling the anonymous survey feature on survey creation, which prevents the storage of IP addresses. To ensure your survey remains 100% anonymous, remember:

  • Do not include any questions that ask the respondent for identifying details
  • Make sure that respondents can opt-out of receiving your survey invitations
  • Be transparent about why you are collecting the data and how it will be used
Anonymous survey illustration

Discover why companies of all sizes use SmartSurvey

Read our case studies to find out how we help our clients find solutions, make smart decisions and
improve performance to grow their business.


How IKEA increased response rates and long-term customer satisfaction by delivering survey invitations via SMS.

Alton Towers

Delighting visitors by using customer surveys to find out what will make them smile (or scream).

Mercedes-Benz Ireland

Mercedes-Benz increased response rates and simplified administration with SmartSurvey custom development.

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