From open text to insights in seconds
Open text is a goldmine of insight, but digging through it is a nightmare. That’s where AutoCategorise comes in – AI that finds qualitative themes faster than you can make a coffee.
AutoCategorise turns your feedback into neatly organised streams
No More Manual Analysis
AI categorises every response with zero effort.
From Weeks to Seconds
Categorise 100s of responses faster than making a cup of coffee.
Stay in the
Know
Feedback is automatically categorised on submission.
“AutoCategorise transformed our feedback analysis, saving us days of manual work with its remarkable speed, reliable accuracy, and data visualisations.”
Bryn Mabey, Communications Lead, Lewes District Council and Eastbourne Borough Council
Interactive Demo – try it out for yourself
Calculate how much time AutoCategorise will save you
Learn how much you can save with SmartSurvey
What AutoCategorise Does For You
Save Weeks of Work
Skip the manual categorisation process entirely
- Categorise feedback the moment it arrives
- Eliminate days of manual work
- Frees your team to solve problems
Spots Risks Early
Catch issues buried in feedback before it's too late
- Identifies emerging problems automatically
- Alerts you to urgent customer concerns
- Catch problems early before they escalate
Set & Forget
Automates categorisation for all incoming feedback
- Works continuously once you switch on
- Processes new responses the moment they arrive
- Keeps your insights current without ongoing effort
Eliminate Bias
Get an objective view of your customer feedback
- Analyses comments without preconceived notions
- Discovers unexpected themes you might overlook
- Ensures consistent categorisation across responses
Use Cases
Uncover Root Causes
Identify patterns in feedback to solve recurring issues
AutoCategorise detects recurring themes in customer complaints, like staffing shortages or website glitches, helping CX teams uncover root causes. By addressing these issues, teams can improve service quality and boost customer retention.
Diagnose Retention Risks
Group feedback to uncover why employees leave
AutoCategorise analyses employee feedback to uncover recurring themes like workload, career growth, and leadership issues. By identifying patterns in surveys and exit interviews, HR can address attrition risks and improve retention.
Analyse Public Consultation Feedback
Uncover key objections to major infrastructure projects
AutoCategorise helps Local and Central government quickly organise unstructured feedback from public consultations highlighting key concerns like environmental impact, traffic disruptions, and costs, improving engagement and transparency.
