AI-Powered NPS Survey Software

Turn NPS feedback into loyalty and growth

Discover what drives customers to recommend you. Collect feedback across channels, uncover the themes behind your scores, and take action to build lasting advocacy.
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Screenshots showing NPS surveys and results.
Trusted by 600,000+ happy users

Transform NPS feedback into business impact

Launch NPS surveys in minutes

Create and send best-in-class NPS surveys quickly without complexity. 

Meet customers where they are

Collect NPS feedback across email, SMS, in-app, web, QR codes, and more. 

Understand what's driving your scores

Uncover trends, themes, and sentiment. See exactly what's influencing loyalty.

Watch your NPS rise

Act on insights, track improvements over time, and celebrate measurable  improvements in your NPS.

Build NPS surveys that capture richer feedback

Set up branded NPS surveys, capture rich insights, and reach customers when it matters.
Create NPS surveys with ease

Design NPS surveys using an intuitive survey builder, theme editor, and ready-to-use templates. Every survey looks and feels like your brand.

Collect the detail behind every score

Use branching logic and AI-powered follow-up questions to automatically adapt surveys and capture deeper insights.

Capture feedback at the right time

Trigger NPS surveys across the customer journey and distribute them via email, SMS, existing tools, and websites.

Analyse NPS feedback for data-driven insights

Understand what drives loyalty, see emerging risks, and know exactly where to focus.
Spot drivers of promoters and detractors

Explore feedback trends to spot rising themes, understand what's creating advocates, and see what's holding others back.

Drill down to uncover root causes

Go beyond scores by analysing verbatim responses to understand why customers feel the way they do and what's truly influencing loyalty.

Focus on what moves NPS most

Prioritise the actions that will have the biggest impact on your NPS by identifying and addressing the drivers that matter most.

See how teams like yours improved NPS

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Turn NPS insights into measurable impact

Report faster, align teams, and prove the value of your NPS programme.
Report and share insights instantly

Visualise NPS trends, themes, and drivers in real-time dashboards. Share insights across teams and integrate wherever stakeholders already work.

Build an action plan that gets buy-in

Turn insights into a clear, data-backed action plan that prioritises what will move NPS most. Make it easy to align teams and secure stakeholder confidence.

Close the loop and track your progress

Route feedback into integrated workflows and case management to ensure follow-up happens. Track NPS improvements over time and prove your impact.

Get more from your NPS programme

Other tools

Just a score - no skip logic, no open-text analysis, causing you to miss the “why” behind the number

Takes weeks of manual analysis to surface root causes or recurring themes hidden in qualitative feedback.

You're left guessing what to fix, or worse, fixing the wrong thing, leaving your team to do more work

Feedback gets collected, but then forgotten about, with no clear path to follow-up or resolution

Limited tools mean your feedback gets siloed, delayed, or ignored entirely

NPS with SmartSurvey

With skip logic and open-text insights built-in, you get the complete story, not just a score

Instantly uncover patterns, pain points, and opportunities in what customers actually say in seconds with AI

Real-time NPS dashboards show you shifts in sentiment as they happen; notifications enable rapid response

Built-in case management helps you close the loop fast on every single response whenever it’s needed

Join 1000s of teams that don’t just measure feedback - they act on it

Frequently asked questions

Is SmartSurvey a good tool for Net Promoter Score (NPS) tracking?
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SmartSurvey is a fully-featured platform with advanced NPS tools, often more flexible than specialist NPS-only software. You get trend tracking, cohort filtering and custom dashboards to help you run your full NPS programme, from collection to insight to action.

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

See what NPS can help you achieve

Request your demo today