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1. What's your first reaction to this new product idea? *
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2. How well, if at all, does the word 'Innovative' describe this new product? *
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3. How well, if at all, does the word 'Safety' describe this new product? *
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4. How often, if ever, do you currently use other, similar products? *
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5. If this product were available today, how likely would you be to buy this product? *
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6. How likely is it that you would recommend our new product to a friend or colleague? *
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7. When you think about this new product, do you think of it as something people NEED or something people will WANT? *
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8. When you are considering new products in this area, what are the top two things you generally consider? *
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9. In your own words, what are the things that you most like about this new product? *
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10. In your own words, what are the things that you would most like to improve in this new product? *