“How could the marketing of English Sparkling wine be optimised within the UK?”
1. Does your Vineyard currently produce any English Sparkling wines?
2. If so, which is your most popular sparkling wine in terms of sales?
3. Price point of ESW compared to Prosecco, Cava and Champagne?
4. What current marketing strategies do you use (if any)?
5. Which marketing strategy has proven the most successful for your Vineyard?
6. What is your strategy for potential oversupply and market saturation?
7. Any trends or patterns noticeable in consumer buying behaviour of ESW?
8. Do you have a strategy in place for the future changes in the market and the external environment?
9. Would you consider changing your marketing strategy to enhance sales and raise brand awareness for English sparkling wine?
10. What can you predict for the future of English Sparkling wine based on your experience and knowledge?
11. Will the new Traditional Method branding help the smaller vineyards?
12. The name of the Vineyard would be most helpful as I can section my findings based on size of Vineyard (ha) but respect that some may wish to remain anonymous. Please leave this answer blank in this case.
13. I am very happy to send anyone helping me with the findings of my project if you were interested. In this case, please enter your email address below and I will contact you once my survey is complete.