New Formats for Coffee

As part of a new product development (NPD) module at the University of Nottingham, we are currently developing a new format of coffee.

Please only complete this survey if you drink coffee.

In order to gather information on the current coffee market and consumer preference, we would be extremely grateful if you would be able to spend a few minutes completing this survey. Thank you.

What is your gender?

Male
Female

Please select your age category:

On average, how often do you drink coffee?

How many sugars do you take in your coffee?

None
1 teaspoon
2 teaspoons
3+ teaspoons

How much milk do you take in your coffee? (In relation to black coffee)

Which of the following types of coffee do you drink the most of?

Instant coffee
Ground coffee beans

On average, how much do you spend per month on this format of coffee?

Which of the following are you most likely to do?

Buy roasted coffee beans, grind at home and produce fresh coffee
Buy ground coffee beans
Use jarred instant coffee
Carry instant coffee sachets

What is the most important reason for your answer to the previous question?

It is the most readily available
It is the most convenient
It is the most affordable
I prefer the taste

What is the most important thing you look for when purchasing coffee?

(Please select a maximum of three)

We are currently considering producing a coffee gel with a consistency similar to jam. Adding hot water to the gel would produce a cup of coffee.

We aim for the flavour of this instant coffee to be similar to that made from freshly ground coffee bean.

Please answer the following questions on our coffee gel.

Having read the above information on our coffee gel, would you be willing to make a purchase?

Would you prefer this product to be a black coffee?

How much more would you be willing to pay for 200g of this product, in comparison to instant coffee? (The average cost of a 200g jar of instant coffee is ~£4)

How would you like it to be packaged?

In a jar (similar to jam)
In a tube (similar to squeezy gravy)
In a sachet (similar to ketchup)
Other

You have now reached the end of the survey.

Thank you very much for your time and valuable contribution towards our NPD project.

If you have any questions regarding this survey, or would like more information on our project, please feel free to contact us at stxpl@nottingham.ac.uk. Thank you.


	New Formats for Coffee As part of a new product development (NPD) module at the University of Nottingham, we are currently developing a new format of coffee. *Please only complete this survey if you drink coffee.* In order to gather information on the current coffee market and consumer preference, we would be extremely grateful if you would be able to spend a few minutes completing this survey. Thank you. What is your gender? Male Female Please select your age category: Aged 18 and below 19-29 30-40 41-50 51-60 60+ On average, how often do you drink coffee? A few times a year Once a month Less than once a week Once a week A few times a week 1 cup a day 2-3 cups a day 3+ cups a day How many sugars do you take in your coffee? None 1 teaspoon 2 teaspoons 3+ teaspoons How much milk do you take in your coffee? (In relation to black coffee) None 1/4 of a cup 1/3 of a cup 1/2 of a cup 3/4 of a cup Which of the following types of coffee do you drink the most of? Instant coffee Ground coffee beans On average, how much do you spend per month on this format of coffee? £0 - £10 £11 - £30 £31 - £50 £51 - £70 £71 - £100 £100+ Which of the following are you most likely to do? Buy roasted coffee beans, grind at home and produce fresh coffee Buy ground coffee beans Use jarred instant coffee Carry instant coffee sachets What is the most important reason for your answer to the previous question? It is the most readily available It is the most convenient It is the most affordable I prefer the taste What is the most important thing you look for when purchasing coffee? (Please select a maximum of three) Type of coffee (e.g. Arabica, Robusta, etc.) Type of format (e.g. Instant coffee) Taste Aroma Packaging Convenience Price Brand Health benefits We are currently considering producing a coffee gel with a consistency similar to jam. Adding hot water to the gel would produce a cup of coffee. We aim for the flavour of this instant coffee to be similar to that made from freshly ground coffee bean. Please answer the following questions on our coffee gel. Having read the above information on our coffee gel, would you be willing to make a purchase? Yes No Would you prefer this product to be a black coffee? Yes No How much more would you be willing to pay for 200g of this product, in comparison to instant coffee? (The average cost of a 200g jar of instant coffee is ~£4) £0 Up to £0.50 £0.51 to £1.00 £1.01 to £1.50 £1.51 to £2.00 £2.00+ How would you like it to be packaged? In a jar (similar to jam) In a tube (similar to squeezy gravy) In a sachet (similar to ketchup) Other You have now reached the end of the survey. Thank you very much for your time and valuable contribution towards our NPD project. If you have any questions regarding this survey, or would like more information on our project, please feel free to contact us at stxpl@nottingham.ac.uk. Thank you.