Thinking about Brand

Throughout 2020 The Gloucestershire Business Show will be looking at Brand. What is it, what does it mean for your business or organisation. Brand is an integral part of what we do, it is the first impression people get and the lasting reputation people take away.

As with many of the Business Shows key threads, we are collaborating with a number of partners who work in the sector. Neil Morgan of Neil Morgan Design is coordinating the thread and in the next two months we challenge you to complete a quick 10 question survey that has been sponsored by Smart Survey which will help us to determine where businesses and organisations are positioned on their brand journey.

At #GBS20 (10th - 11th June) we will be working with Neil to bring the thinking together, consider the elements of brand and help businesses understand their own brand values and how it impacts their business growth and reputation. As well as the results form the survey, we will be looking at case studies of how organisations have approached their branding and re-branding. We will have two workshops that will present the opportunity to question, learn and understand the elements that go into making a coherent and successful brand.

Please engage with the Thinking about Brand Survey, it will take 5 minutes of your time.