Go Beyond Surveys & Forms – Transform Feedback into Smarter Decisions

Advanced survey software & form builder – the UK’s #1 feedback platform
G2 logo.
Star.Star.Star.Star.Star.
4.6/5
Trusted by 600,000+ happy customers

From ad-hoc surveys to feedback programs and public consultations – SmartSurvey delivers

GDPR, CCPA, and HIPAA compliant. Built for enterprise, affordable for everyone. Backed by exceptional support with secure UK data storage
Build

Build surveys & forms people actually want to complete

Create employee surveys, customer feedback forms, and more – all built with ease.
Explore creating surveys & forms

Beautiful surveys & forms

Customise colours, fonts, and layouts with an intuitive builder that brings life.

Ask any question

Multiple choice, sliders, NPS, free text, and more – built to capture the right data.

Advanced logic

Add logic and branching to guide respondents and reduce fatigue.

Automate

Scale, sync, and personalise feedback - no manual work

Integrate with your CRM, helpdesk, or database via API or native integrations.
Explore integrations

Keep data updated

Add or update data, like piping NPS or CSAT scores to your systems like CRMs.

Personalise surveys

Pull in details from another system to make surveys more relevant.

Send when it matters

Trigger surveys to be automatically sent after a specific event.

Collect

Surveys and forms that reach your audience where they are

Email, SMS, web, and popups – collect feedback across multiple channels
Explore collecting feedback

Track every link

Use unique tracking links to see exactly where responses come from.

In-the-moment

Use popups, intercepts, and embeds to capture feedback in the moment.

Email & SMS

Deliver surveys via email or SMS – built-in, not bolted on.

Analyse

Get insights fast with reports, dashboards & text analysis

Quickly spot trends, track performance, make confident decisions and share your insights easily
Explore analysing your results

AI insights

Spot themes and sentiment in open-text feedback in seconds.

Dynamic dashboards

Dashboards and survey reports show key metrics right as they come in.

Share and export

Share reports across your team – filter, schedule, export and share securely.

Create a survey or form now!

Easy to use   •   Cancel anytime   •   No credit card required.

From scattered feedback to clear insights

Without SmartSurvey

Multiple tools.
Slow, uncertain decisions.

  • Valuable open-text feedback gets missed or ignored
  • Can’t ask the right questions or collect key data
  • Off brand surveys and forms reduce response rates
  • No visibility across teams
  • Doubts about data quality hold back decisions
  • Budget wasted with multiple tools
  • Concerns over data security and governance
With SmartSurvey

One platform.
Faster, confident decisions.

  • Valuable open-text feedback gets missed or ignored
  • Can’t ask the right questions or collect key data
  • Off brand surveys and forms reduce response rates
  • No visibility across teams
  • Doubts about data quality hold back decisions
  • Budget wasted with multiple tools
  • Concerns over data security and governance

Choose our Enterprise plan for unlimited responses, access to all features, custom branding and enterprise-grade security.

Each Enterprise survey software plan is tailored to your organisation’s exact needs.

AI-powered analysis

Save weeks of time and effort analysing open-text feedback with AI-powered SmartAssist.

Custom branding

Fully branded surveys, domains and Thank You pages that boost trust and engagement.

Made for teams

Permission and collaboration tools to help you scale feedback collection and analysis.

Security first

ISO27001 certified, Customs DPA’s, GDPR, HIPPA, and CCPA compliant.

How are we different?

Instant Insight, No Delays

Launch surveys in seconds with AI and spot trends fast - no need for spreadsheets or guesswork.

Feelings, Not Just Figures

AI sentiment analysis reveals how respondents feel - helping you make decisions based on what truly matters.

Pro Tools for Every Team

From solo users to large teams, access high-performance tools designed for scale, speed, and reliability.

UK-Based, Super Secure

ISO27001-certified, FSQS-accredited, UK-hosting, Governemtn approved, 98/100 SecurityScorecard rating.

Real Support, Real People

We go above and beyond for our customers, providing expert advice and support whenever you need it.

Clear Pricing, No Surprises

From your very first survey to enterprise-grade insights - we have plans for every stage.

You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.

SmartSurvey has transformed our ability to present live insights in all levels of the organisation. Our feedback loop is quicker and more effective.

Oliver Shreeve, BPP

We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Capterra Best Value 2021 award.Capterra Best Ease of Use 2021 award.Software Advice Most Recommended 2021 award.Software Advice Best Customer Support 2021 award.

Accelerate your results with expert assistance

We offer proactive hands-on services that act as an extension of your team to achieve faster time to value and exceed your business goals.

Consumer panels

Reach millions of global respondents instantly when you need diverse perspectives without the headaches of sourcing.

Access over 20 million respondents across 70+ countries

Target audiences from decision-makers to niche demographics
View real-time results as responses arrive for a crazy low cost
Learn more about our consumer panels
A graphic showing audience demographic selection when using consumer panels.
A graphic showing complex survey options and integrations.

Managed services

Our expert team builds and deploys your surveys and dashboards when you need faster insights but lack time or resources.

Focus on strategy while we handle survey design and build.You provide questions, we do the rest

Streamline workflows with our complete technical support. Integration, automation, alerts, and exports
Accelerate data-driven decisions with on-demand survey expertise
Learn more about our managed services

Amazing support

Exceptional support guaranteed with quick responses, solution-focused experts, and awesome support on all plans

Live chat, phone & email

95% satisfaction rate
Super fast response times
Learn more about our support
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Create a survey or form now!

Easy to use   •   Cancel anytime   •   No credit card required.