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2. Employment Status : Are you currently..? *
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3. How often do you visit Birmingham's City Centre? *
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4. Do you visit the City Centre for..? *
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5. On average, how many times a month do you visit a coffee shop? *
6. What factors influence your choice of coffee shop? (You may pick more than one)
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7. As a result of the current pandemic, are you more likely to have your coffee..? *
8. How likely are you to purchase food with your coffee?
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9. If you are purchasing coffee and breakfast items, are you more likely to purchase from..? *
10. When thinking about coffee, how important are the following..?
| Important | Neutral | Not that important |
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| Quality - production, processing and freshness | | | |
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| Traceability - transparency in the supply chain | | | |
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| Ethical sourcing - improving farmer's livelihoods & produced with sustainable practices | | | |
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| Responsible waste management - zero-waste raw materials, coffee grounds recycling, etc | | | |
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11. When thinking about purchasing food with your coffee, how important is it that the food is..?
12. How important is it that your breakfast is..?
13. Would you like to have access to more detailed nutritional information when purchasing a breakfast item?
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14. What are your thoughts on sweet, healthy breakfast puddings? (think whole grain puddings, porridge, chia etc with various seasonal topings) *
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15. Would you like to see bottled non-alcoholic cocktails in coffe shops/cafes? (think soft drinks substitute) *
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16. Would you like to see a mobile specialty coffee and healthy breakfast shop in the City Centre? *