Wakefield District Health and Care Partnership – brand identity survey

1. Wakefield District Health & Care Partnership – brand identity survey


Wakefield District Health & Care Partnership works to support and improve the health and wellbeing of local people. It is one of five places included in West Yorkshire Health and Care Partnership and includes NHS organisations, Wakefield Council, Healthwatch Wakefield, education, housing and voluntary and community sector organisations.  

By working together, we aim to provide the best possible health and care for local people, supporting people in their personal goals to have the best possible health and lifestyle they can, for as long as possible.  We  work to reduce health inequalities across Wakefield District, providing accessible, quality, value for money health and care services for everyone, in all our communities.

The partnership is evolving, with changes in the NHS and in social care, in particular with the Health and Care Bill, which is expected to come into effect from 1 April 2022.  

As such, we need a new brand and identity for our partnership, which helps to demonstrate what our partnership is all about and the way we work together to support the health and wellbeing of all our communities in Wakefield District.  

Previously referred to as Wakefield Integrated Care Partnership, the new name of our partnership will be Wakefield District Health & Care Partnership. This mirrors the name of our wider partnership across West Yorkshire, showing how we provide a local focus within a within a wider setting, in line with the current Health and Care Bill. The Kings Fund has produced a helpful diagram to illustrate how the various parts of the system work together here.  

We want you to help choose our new brand identity!
Three design concepts have been developed for our new brand identity, following a small number of focus groups. Staff and stakeholders across the partnership are now invited to indicate their preference, and any feedback they may have, on the concepts. The responses will then be considered to inform any further development of the design concepts, after which they will be presented to our partnership board for final approval.

Please take a look at the three design concepts here.
We would like you to tell us what you think of these designs by filling out our short survey, which is anonymous. There is also one question to help us understand how our survey has been shared, but we won’t be able to identify anyone individually or know how you have responded.
Please complete the survey by 4pm, Tuesday 7 December 2021.

If you have any questions or problems accessing this survey or the design concepts, please contact wakccg.engagement@nhs.net

Thank you


1. Which concept do you prefer?