Vision Buxton Survey - Buxton Town Guide

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Please state the type of your Vision Buxton (VB) membership and business sector:

Large business (10+FTE employees) - visitor economy/retail

Large business (10+FTE employees) - professional services

Small business (<10FTE employees) - visitor economy/retail

Small business (<10FTE employees) - professional services

Community group (0 employees) - visitor economy/retail

Community group (0 employees) - professional services

Individual

Non-member

Please state if you have ever advertised in the Buxton Town Guide

Yes, in the 2024 guide

Yes, previously but not in the 2024 guide

Do you think printed destination guides are still a relevant source of information for visitors?

Yes, everywhere should have them

Yes for some, particularly in rural places like Buxton

Not sure

Do you think VB should continue to produce a town guide?

Yes

No, it’s not needed

No, someone else should do it

Not sure

If VB continues to produce the Buxton Town Guide, what shape do you think it should take?

DL brochure (current shape)

A5 brochure

A6 brochure

Not sure

Other (please specify):

This is required

If VB continues to produce the Buxton Town Guide, what format do you think it should take?

I like it as it is - 48pp brochure with lots of information

Shorter brochure with less information

A fold-out map with adverts

Not sure

Other (please specify):

This is required

Do you like the general design and appearance of the current guide?

Yes

Yes, but it could be improved

Not really

No, it should be completely redesigned

If VB continues to produce the Buxton Town Guide, how often should it be produced?

Annually for March (more often with lower advertising costs)

Every 18 months (as it is now)

Every 2 years (less often with higher advertising costs)

Not sure

Other (please specify):

This is required

What do you think of the 2024 advertising rates? (Members: Q: £275, H: £395, F: £605; Non-members: Q: £305, H: £440, F: £675)

Great value - you should charge more

Good value

Fair

A bit too much

Way too expensive / not affordable

Not sure

The guide is currently distributed throughout the Peak District, Derbyshire and some places in Staffordshire. Do you think the guide should be distributed more widely, such as in London and Manchester? (N.b. this would require higher advertising rates).

Yes

Not sure

If you do, why do you advertise in the guide? (tick all that apply)

I don’t advertise / not applicable to me/my business

It is relevant to my business

It is the best price option for what you get

It is the best guide

I advertise at every possible opportunity

I like the guide and want to support it

I feel like I have to, so that it gets produced

Other (please specify):

This is required

Do you advertise in other Buxton guides/maps? (tick all that apply)

No, advertising is not applicable to me/my business

No, just the Buxton Town Guide

No, but I advertise in more regional guides e.g. Visit Peak District & Derbyshire

Yes, Explore Buxton’s Best of Buxton leaflet

Yes, A3 rip-off maps

Yes, A3 folded maps

Not sure

Other (please specify):

This is required

If you don’t advertise in the Buxton Town Guide, why not? (tick all that apply)

I do advertise

It's not relevant to my business

I think it's too expensive

I don’t need to advertise

I don’t like the guide

I want to but have no budget to do so

I advertise elsewhere instead

Other (please specify):

This is required

Vision Buxton Survey - Buxton Town Guide

Please state the type of your Vision Buxton (VB) membership and business sector:

Please state if you have ever advertised in the Buxton Town Guide

Do you think printed destination guides are still a relevant source of information for visitors?

Do you think VB should continue to produce a town guide?

If VB continues to produce the Buxton Town Guide, what shape do you think it should take?

If VB continues to produce the Buxton Town Guide, what format do you think it should take?

If VB continues to produce the Buxton Town Guide, what content should it include? (tick all that apply)

Do you like the general design and appearance of the current guide?

If VB continues to produce the Buxton Town Guide, how often should it be produced?

What do you think of the 2024 advertising rates? (Members: Q: £275, H: £395, F: £605; Non-members: Q: £305, H: £440, F: £675)

The guide is currently distributed throughout the Peak District, Derbyshire and some places in Staffordshire. Do you think the guide should be distributed more widely, such as in London and Manchester? (N.b. this would require higher advertising rates).

If you do, why do you advertise in the guide? (tick all that apply)

Do you advertise in other Buxton guides/maps? (tick all that apply)

If you don’t advertise in the Buxton Town Guide, why not? (tick all that apply)

Any further comments on the Buxton Town Guide?

Page 1

Please state the type of your Vision Buxton (VB) membership and business sector:

Please state if you have ever advertised in the Buxton Town Guide

Do you think printed destination guides are still a relevant source of information for visitors?

Do you think VB should continue to produce a town guide?

If VB continues to produce the Buxton Town Guide, what shape do you think it should take?

If VB continues to produce the Buxton Town Guide, what format do you think it should take?

If VB continues to produce the Buxton Town Guide, what content should it include? (tick all that apply)

Do you like the general design and appearance of the current guide?

If VB continues to produce the Buxton Town Guide, how often should it be produced?

What do you think of the 2024 advertising rates? (Members: Q: £275, H: £395, F: £605; Non-members: Q: £305, H: £440, F: £675)

The guide is currently distributed throughout the Peak District, Derbyshire and some places in Staffordshire. Do you think the guide should be distributed more widely, such as in London and Manchester? (N.b. this would require higher advertising rates).

If you do, why do you advertise in the guide? (tick all that apply)

Do you advertise in other Buxton guides/maps? (tick all that apply)

If you don’t advertise in the Buxton Town Guide, why not? (tick all that apply)

Any further comments on the Buxton Town Guide?