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Thank you for taking part in this survey which will measure the impact the brand has on customers regarding Zara brand name. This survey should take only 5-10 minutes to complete. Be assured that all answers you provide will be kept in the strictest confidentiality. Please click "Ok" to begin. This survey contains a PollCode (www.poll-pool.com): 5ligaym8 For SurveyCircle users (www.surveycircle.com): The Survey Code is: 3J9Q-HSSV-GPUG-7BGH

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What is your gender?

Female

Male

Do you identify with any of the following age groups?

Under 21

22 – 29

30 – 39

40 – 49

50-59

60 and above

You are familiar with the company?

Yes

About how often do you shop for clothes, accessories or shoes at Zara?

More than once a week

Once a week

2-3 times a month

Once a month

Once every 3 months

Once every 6 months

Once a year

Not at all

The design of Zara's products is the main reason that you are loyal to it?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Other (please specify):

This is required

Having purchased Zara's products, do you consider that prices are too high, too low, or about right?

Much too high

Somewhat too high

About the right price

Somewhat too low

Much too low

You are satisfied with the quality of Zara's products in relation to their prices?

Very satisfied

Satisfied

Neither satisfied nor dissatisfied

Dissatisfied

Very dissatisfied

You choose this brand only because you need clothes, accessories or shoes?

Very likely

Likely

Neither likely nor unlikely

Unlikely

Very unlikely

Other (please specify):

This is required

You are willing to buy Zara's products because you feel it will reflect your social class?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Do you consider that Zara has a positive image in the fashion industry?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

The brand name gives its customers product satisfaction?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Can you associate the brand with the products the company offers?

Very likely

Likely

Neither likely nor unlikely

Unlikely

Very unlikely

How often do you see advertising of Zara brand?

More than once a week

Once a week

2-3 times a month

Once a month

Once every 3 months

Once every 6 months

Once a year

Less than once a year

How likely are you to purchase Zara's products after seeing its advertisement?

Very likely

Moderately likely

Slightly likely

Not at all likely

Select your buying behavior from the following types:

Complex Buying Behavior (When customers choose a product or service, at the beginning they have specific assumptions concerning it. Then consumers create particular perspectives in relation to these and later buy these goods.)

Dissonance-Reducing Buying Behavior (Customers allocate a good amount of time to research various goods online or in shops. Expensive goods appeal more to customers than inexpensive goods, and the reason for this is that these products are more practical and have better quality. Consumers will purchase the product and later form the assumptions about it.)

Habitual Buying Behavior (Customers with type of behavior don’t spend too much time on shopping, in stores or online, looking for products they are interested in. They usually buy products only from one brand, because they hear about them a lot. And they consider this have to be good.)

Variety-Seeking Buying Behavior (Customers with this type of behavior change their preference regarding brands every time. They like to try new products or services.)

Brand influence on customers - Zara

What is your gender?

Do you identify with any of the following age groups?

You are familiar with the company?

About how often do you shop for clothes, accessories or shoes at Zara?

The design of Zara's products is the main reason that you are loyal to it?

Having purchased Zara's products, do you consider that prices are too high, too low, or about right?

You are satisfied with the quality of Zara's products in relation to their prices?

You choose this brand only because you need clothes, accessories or shoes?

You are willing to buy Zara's products because you feel it will reflect your social class?

Do you consider that Zara has a positive image in the fashion industry?

The brand name gives its customers product satisfaction?

Can you associate the brand with the products the company offers?

How often do you see advertising of Zara brand?

How likely are you to purchase Zara's products after seeing its advertisement?

Select your buying behavior from the following types: