2019 UK B2B Tech SME Marketing Survey

Please help us get a real picture of what's going on, what's working and what isn't in marketing for B2B tech SMEs across the UK today.
As a thank you for taking the time to complete this survey, we will happily send you the report once we have analysed all the results.

1. How effective are these channels at meeting your marketing objectives and bringing an ROI? Please rate these below. *

	Not at all effective	Not very effective	Somewhat effective	Very effective	Extremely effective	Don't use channel
Social media	Social media Not at all effective	Social media Not very effective	Social media Somewhat effective	Social media Very effective	Social media Extremely effective	Social media Don't use channel
Email	Email Not at all effective	Email Not very effective	Email Somewhat effective	Email Very effective	Email Extremely effective	Email Don't use channel
Social ads	Social ads Not at all effective	Social ads Not very effective	Social ads Somewhat effective	Social ads Very effective	Social ads Extremely effective	Social ads Don't use channel
Search ads (PPC)	Search ads (PPC) Not at all effective	Search ads (PPC) Not very effective	Search ads (PPC) Somewhat effective	Search ads (PPC) Very effective	Search ads (PPC) Extremely effective	Search ads (PPC) Don't use channel
Events	Events Not at all effective	Events Not very effective	Events Somewhat effective	Events Very effective	Events Extremely effective	Events Don't use channel
Print ads	Print ads Not at all effective	Print ads Not very effective	Print ads Somewhat effective	Print ads Very effective	Print ads Extremely effective	Print ads Don't use channel
Networking	Networking Not at all effective	Networking Not very effective	Networking Somewhat effective	Networking Very effective	Networking Extremely effective	Networking Don't use channel

Comments:

2. Roughly how many leads per month do you get on average as a direct result of marketing efforts on the following channels? *

	None	1-3	4-6	7-9	10+
Social media	Social media None	Social media 1-3	Social media 4-6	Social media 7-9	Social media 10+
Email	Email None	Email 1-3	Email 4-6	Email 7-9	Email 10+
Social ads	Social ads None	Social ads 1-3	Social ads 4-6	Social ads 7-9	Social ads 10+
Search ads (PPC)	Search ads (PPC) None	Search ads (PPC) 1-3	Search ads (PPC) 4-6	Search ads (PPC) 7-9	Search ads (PPC) 10+
Events	Events None	Events 1-3	Events 4-6	Events 7-9	Events 10+
Print ads	Print ads None	Print ads 1-3	Print ads 4-6	Print ads 7-9	Print ads 10+
Networking	Networking None	Networking 1-3	Networking 4-6	Networking 7-9	Networking 10+
Other	Other None	Other 1-3	Other 4-6	Other 7-9	Other 10+

If you selected "other", please specify here.

3. What types of technology platforms are you currently using for your marketing? *

Social scheduling (e.g. Hootsuite, Buffer etc)
Email broadcasting & automation (e.g. Mailchimp, Pardot, Infusionsoft, etc)
CRM (e.g. Salesforce, Sugar, Capsule, etc)
All-in-one platforms (e.g. Hubspot, Agile, Zoho, SharpSpring, etc)
Other

If you selected "other", please specify here.

4. How integrated are your marketing and sales functions? *

Quite disconnected
Sales is driving marketing activity
Marketing takes the lead and sales follows
Very good integration and working well together

Comments:

5. How effective are you at tracking marketing activity to commercial revenue? *

Comments:

6. What describes your marketing function best? *

Comments:

7. Roughly what percentage of your annual turnover do you spend on your marketing over the year? *

Comments:

8. If you run print ads, paid social or search ads, what is your typical monthly ad spend overall? (outside of supplier fees) *

Comments:

9. What is your biggest marketing challenge at the moment? *

10. If you'd like us to email you a copy of this report when it's ready, please let us know your details below.

Name:
Company:
Email address: