Demo Survey (Market Research Usage & Needs)

Thank you for accessing this demo survey, which is designed to illustrate some of the typical/standard questioning formats we use for online surveys...

It should only take a couple of minutes to complete, but if necessary you can pause at any point and return to complete it later.

(Note: We've based the questions around your Market Research requirements, but you can just provide answers at random in order to proceed through the questionnaire and see how the questions work)

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Firstly, how often (approximately) do you undertake market research projects? (i.e. x per year)

Less than once a year

Once a year

2-3x a year

4-5x a year

More than 5x a year

And, which research methods do you tend to use? SELECT ALL THAT APPLY

Qualitative (e.g. focus groups, in-depth interviews, etc.)

Quantitative (e.g. telephone or F2F interviews, online surveys, etc.)

Secondary/’desk’ research & analysis

Others/something else?:

This is required

What is most important when using a market research agency or consultant? (What are the key things they must get right?)

How important are each of the following…? DRAG THE SLIDER TO SHOW THE RELATIVE IMPORTANCE OF EACH ASPECT

Good price/low cost

Providing analysis/interpretation of the results

Offering a range of data collection methods

Timescales/quick turnaround

Providing advice on research design/methodology

Using a well-known name/recognised research agency

Experience/previous research projects in your industry sector

Good communications/keeping you informed of progress, etc.

How important are each of the following…? CLICK & DRAG THESE ASPECTS TO SORT THEM INTO RANK ORDER (1 = MOST IMPORTANT, 2 = NEXT MOST IMPORTANT, ETC.)

1 of 8 - Good price/low cost. Select to start reordering

Good price/low cost

2 of 8 - Providing analysis/interpretation of the results. Select to start reordering

Providing analysis/interpretation of the results

3 of 8 - Offering a range of data collection methods. Select to start reordering

Offering a range of data collection methods

4 of 8 - Timescales/quick turnaround. Select to start reordering

Timescales/quick turnaround

5 of 8 - Providing advice on research design/methodology. Select to start reordering

Providing advice on research design/methodology

6 of 8 - Using a well-known name/recognised research agency. Select to start reordering

Using a well-known name/recognised research agency

7 of 8 - Experience/previous research projects in your industry sector. Select to start reordering

Experience/previous research projects in your industry sector

8 of 8 - Good communications/keeping you informed of progress, etc.. Select to start reordering

Good communications/keeping you informed of progress, etc.

Reset order

If you could only choose one of these as your top priority, which would it be?

Good price/low cost

Providing analysis/interpretation of the results

Offering a range of data collection methods

Timescales/quick turnaround

Providing advice on research design/methodology

Using a well-known name/recognised research agency

Experience/previous research projects in your industry sector

Good communications/keeping you informed of progress, etc.

Other

How satisfied are you with the performance of DH Research on each of the following aspects...?

Good price/low cost

Providing analysis/interpretation of the results

Offering a range of data collection methods

Timescales/quick turnaround

Providing advice on research design/methodology

Using a well-known name/recognised research agency

Experience/previous research projects in your industry sector

Good communications/keeping you informed of progress, etc.

OVERALL

Demo Survey (Market Research Usage & Needs)

Firstly, how often (approximately) do you undertake market research projects? (i.e. x per year)

What are the main topics or issues that you might use market research for? SELECT ALL THAT APPLY

And, which research methods do you tend to use? SELECT ALL THAT APPLY

What is most important when using a market research agency or consultant? (What are the key things they must get right?)

How important are each of the following…?

How important are each of the following…? DRAG THE SLIDER TO SHOW THE RELATIVE IMPORTANCE OF EACH ASPECT

How important are each of the following…? CLICK & DRAG THESE ASPECTS TO SORT THEM INTO RANK ORDER (1 = MOST IMPORTANT, 2 = NEXT MOST IMPORTANT, ETC.)

If you could only choose one of these as your top priority, which would it be?

How satisfied are you with the performance of DH Research on each of the following aspects...?

How likely is it that you would recommend DH Research to a friend or colleague?

Finally. what improvements would you most like to see from market research agencies or consultants? What would really make a difference?

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Firstly, how often (approximately) do you undertake market research projects? (i.e. x per year)

What are the main topics or issues that you might use market research for? SELECT ALL THAT APPLY

And, which research methods do you tend to use? SELECT ALL THAT APPLY

What is most important when using a market research agency or consultant? (What are the key things they must get right?)

How important are each of the following…?

How important are each of the following…? DRAG THE SLIDER TO SHOW THE RELATIVE IMPORTANCE OF EACH ASPECT

How important are each of the following…? CLICK & DRAG THESE ASPECTS TO SORT THEM INTO RANK ORDER (1 = MOST IMPORTANT, 2 = NEXT MOST IMPORTANT, ETC.)

If you could only choose one of these as your top priority, which would it be?

How satisfied are you with the performance of DH Research on each of the following aspects...?

How likely is it that you would recommend DH Research to a friend or colleague?

Finally. what improvements would you most like to see from market research agencies or consultants? What would really make a difference?