| The 'Use the Right Service' design is noticeable and makes an impact | | | | | |
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| The campaign images and colours are clear and recognisable | | | | | |
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| The language used is clear | | | | | |
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| The campaign will make me think about what health and care services I use in future | | | | | |
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| 'Use the Right Service' is a message that should be publicised more widely | | | | | |
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