The UK Department for Culture, Media & Sport (DCMS) has commissioned Frontier Economics, BOP Consulting and the Centre for Regulation of the Creative Economy (CREATE) at the University of Glasgow to assess current and future demand for cultural and creative content among AI organisations operating in the UK.
The study will explore likely demand for a data exchange such as the Creative Content Exchange (CCE), a government commitment to explore the establishment of a trusted marketplace for selling, buying, licensing and enabling permitted access to cultural and creative assets
We are inviting AI commercial and research organisations to complete a short (8–12 minutes) anonymised survey.
The survey explores:
■ How organisations use cultural and creative content as an input for AI development.
■ Whether current access to this content meets organisational needs.
■ Potential for increased or future use.
■ Key features, barriers, and access mechanisms
For the purpose of this survey, creative and cultural content in the context of AI refers to outputs and assets such as text, images, audio, video, books, archives, software code, heritage collections used as input for AI development, training, fine-tuning, evaluation, retrieval systems and deployment, that may be subject to intellectual property rights. For example, this includes training a model on news articles, using images to improve a computer vision system, using user generated content in a retrieval system to support AI-generated responses or using lyrics, to develop generative AI that produces new music. This excludes administrative records, structured business datasets, or other data that is primarily transactional or operational in nature. (e.g. financial records, customer databases, or supply chain data)
This research is being carried out in the broader context of the Government’s work on copyright in the age of AI, but its central questions and objectives do not relate directly to copyright. You may have already participated in other related research commissioned by Government
Your participation is voluntary and anonymous. More information about how we collect and store your data can be found in Frontier’s Privacy Notice and DCMS's Privacy Notice.
If you have any queries about this research or would like to find out more, please contact maria.guijon@frontier-economics.com