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London's Experience Economy: Call for Evidence

1. Introduction

What we're asking, and why

London & Partners is building an evidence base for London's Experience Economy: the things residents and visitors love to do, from hospitality, culture, live events and immersive experiences to parks, high streets, markets and nightlife.

The evidence base will inform London-wide plans to grow the Experience Economy in a way that is resilient, inclusive and sustainable. To do that well, we need to know what has actually happened: what has driven growth, what has held it back, and which interventions have made a measurable difference, in London or elsewhere.

We are focused on gathering evidence. Each question asks you to point to something specific: a figure, a dataset, an evaluation, a case study or a documented example from your own work. There is a short space at the end for wider views.

What we mean by the Experience Economy

'Experiences' are the activities people choose to do in person, for enjoyment, outside their everyday routine. They can be paid or free, and are enjoyed by Londoners, by visitors from elsewhere in the UK and by international visitors - including business visitors.

The 'Experience Economy' is all the organisations and individuals who provide these experiences or support their provision.

If you think this misses something important, tell us in Section 6.

The outcomes we want to evidence

Outcome What it means Example evidence
A - Growth More visitors, spend, jobs or economic output, or a wider and better range of experiences. Footfall or ticket sales over time; turnover; job numbers; openings and closures
B - Where in London Growth reaching particular boroughs, town centres and high streets, especially outside the centre. Footfall or spend by location; vacancy rates; new venues in an area
C - Inclusivity Growth that benefits Londoners who currently gain least, as workers or as audiences: for example the lowest paid, young people, disabled Londoners, ethnically minoritised Londoners and women. Pay data; workforce profile; local recruitment; audience profile; take-up by target groups
D - Resilience The ability to withstand shocks and stay successful over time, for example by being less seasonal or less reliant on one market. Performance through a downturn or disruption; seasonal spread; survival rates
E - Sustainability Lower environmental impact, and adaptation to extreme weather. Energy, water and waste data; carbon figures; weather-related closures
F - Residents' experience Londoners' satisfaction and how well effects on neighbours (noise, crowding, litter) are managed. Resident surveys; complaints or licensing data; community feedback

How to respond

This call for evidence is likely to take at least 30 minutes, and may require some reflection and discussion before submission. You can download a copy of all the questions if you want to gather your answers offline before submitting: download the questions

When you submit:

  • Answer only where you have evidence – see table below.
  • You can upload files or paste links.
  • You can move back to previous answers.
  • You can save and continue later.
  • You can print a copy of your final responses, after you have submitted.
  • You can nominate a colleague to respond.

If you have any questions, email jewing@londonandpartners.com.

Closes: 5pm Friday 20 November 2026

What counts as evidence?

All of the following are welcome. They are listed roughly from strongest to weakest.

Evidence type Example
Evaluation against a comparison An evaluation comparing results with a similar place, group or period that did not receive the intervention
Data you collect Footfall, sales, bookings, workforce, pay, energy use, complaints
Surveys Customer, staff, audience or resident surveys
Published research or data Reports, official statistics, academic studies (please give the reference)
Documented case study A written account of a project with dates, places and results
Professional experience Your own experience, if you give specific figures, dates and places

What happens next and your data

  • Responses will be analysed alongside desk research by our independent evidence review partner, BOP Consulting. We expect the evidence base to be published by Spring 2027.
  • We will not publish individual responses, or quote any example or figure, without your permission.
  • London & Partners hosts this call for evidence and holds all personal data. You may respond without naming your organisation. Your answers are shared with BOP in anonymised form, grouped using the information you give in Section 1.
  • Contributing evidence does not mean any intervention will be adopted.
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