‌
St Ives BID 3rd Term Consultation Questionnaire

Page 1

St Ives Business Improvement District (BID)
Third Term Consultation 2024-2029

Please respond by Friday 9th June 2023
 
On behalf of our St Ives BID Board, I would like to thank all our businesses for their contributions to St Ives, whether that be through the BID levy or by giving their time, skills, knowledge or expertise to St Ives BID during the last ten years.

St Ives BID’s second term finishes on 31st May 2024 but can be renewed subject to a new business plan being published and a ballot held where every levy paying business has a vote. Ahead of this process, we want to hear from all our levy paying businesses.

Your feedback and ideas will inform a new five-year business plan to be published in August 2023 ahead of a ballot in September/October 2023, where you will have the chance to vote ‘yes’ or ‘no’ to the continuation of the BID. For the BID to proceed to a third term, there must be a majority voting in favour by number and by rateable value of premises.

Please help us shape the next five year’ worth of investment in St Ives.

*How We Will Use Your Data
Please note that the information you provide will be kept confidential and individual responses will remain anonymous unless you tell us we can publish a testimonial from you. Feedback will be summarised and used for the purpose of preparing the third term business plan. Giving your business name allows us to understand the view of levy payers from different sectors, business sizes and areas within the BID boundary as well as ensuring we have the correct contact details so you have the right to vote later in the year.
*

Business Name (required so we can summarise feedback from a range of businesses by size/sector and area of St Ives BID)

- Required.

Our Vision for St Ives BID 2024 - 2029
 
‘To ensure St Ives remains a leading visitor destination, supporting business, visitors and locals through a series of projects involving the local community and key organisations to create a strong and resilient economy that continues to thrive all year round’.

1. Do you agree with this vision?
This is required

Projects and Services

Please indicate your views of each of the following project ideas by ticking the appropriate boxes.

Theme 1 - Town Appearance and Facilities

Aim: To create a clean and welcoming town through investing in floral enhancements, maintenance and cleaning/waste initiatives within the Town working closely with partners to maximise resources.

2. Floral, planting and landscaping including maintenance and watering (planters, planting, maintenance, watering, working towards Britain in Bloom)
3. Provision of recycling bins throughout the town centre
4. Additional street and beach cleaning measures including: litter picking, cigarette butt bins, application for grants e.g. litter picker stations and recycling initiatives
5. Winter Lights Project (To increase footfall between Half-Term and Christmas to encourage visitors and residents to come into town during the off-season and darker evenings, light installations across town,Christmas lights including the harbour added nearer December ready for the Christmas lights switch-on, Christmas tree in Royal Square)
6. Summer Street Dressing – including flags, lamp post banners and bunting Additional town dressing for major events e.g. Coronation Researching and implementing any new ideas to enhance the towns appearance e.g. new sustainable and innovative street decoration is continually coming to the market
7. Greener St Ives (continuing to support Plastic Free St Ives, plastic reduction, awareness of greener products and services, applications for grants around projects e.g. Seachangers grant used for the installation of water fountains)
8. Signage and Wayfinding (cleaning existing signange & maintaining existing signage)

YOUR FEEDBACK ON TOWN APPEARANCE AND FACILITIES PROJECTS
 
9. Are these the right priorities for projects?

10. What other ideas do you have?

11. Which is the most important project?

12. Any other comments?

Theme 2 - Marketing and Events
 
Please indicate your views of each of the following project ideas by ticking the appropriate boxes.

Aim: To create a vibrant Town by holding events during the low season and shoulder months to drive footfall to the town and businesses. To further enhance the profile of St Ives through our PR and marketing activities promoting businesses and the town’s overall offering with a particular focus on the low season and shoulder months.

13. Town Website (enhancement of the St. Ives destination website showcasing businesses in the town, working collaboratively with St. Ives Tourism Association (SITA) and becoming the ‘one stop shop’ website for everything St. Ives)
14. Social Media - expanding the marketing reach of the businesses in town, working collaboratively with St. Ives Tourism Association (SITA) using Facebook, BID account, SITA account, I love shopping St. Ives account, Instagram, Youtube – Welcome to St Ives
15. New Years Eve (the organisation for the New Year’s Eve event starts early in the year and throughout the year we meet with, co-ordinate and pay for where necessary teams involved on the evening)
16. Town Gift Gard (the gift card initiative is being driven by St Ives BID as a means to grow the visitor economy and keep spend local, no additional costs for Levy payers to join and no additional equipment required to accept the gift card)
17. Brand Identity (St. Ives Logo, website, social Media, general town marketing)
18. Destination Marketing (selling the town as a destination, making St. Ives the best it can possibly be and promoting it and promotion of St. Ives through local, regional, and national press promotion)
19. Event Funding (Spring Judo Competition, Food Festival including fringe event for Levy payers, Longboard Competition, September Festival, St. Ives in December (SiiD) – Festive business support, late shopping opportunities, free parking, Santa arriving on the RNLI Lifeboat, Christmas light switch-on, lantern parade and Super Saturday)
20. Event Management (facilitating new events and planning and Marketing support for events)
21. Locals Discount Scheme (promote spending in the shoulder months, re-engage locals and work with local media)

YOUR FEEDBACK ON MARKETING AND EVENTS
 
22. Are these the right priorities for projects?

23. What other ideas do you have?

24. Which is the most important project?

25. Any other comments?