Supporter Survey 2023

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Could you spare a couple of minutes to take our survey and help us find out a bit more about supporters like you?

We'd really appreciate your feedback! This survey is completely anonymous and we will use the results to help inform our future strategy. N.B. This is the same as our printed 2023 Supporter Survey, so if you've already completed a hard copy you don't need to do this one too - but thank you so much for your interest.

Please complete the survey by 23rd August 2023.

How long have you been aware of World Horse Welfare (previously known as the International League for the Protection of Horses, or ILPH)?

Up to a year

One to two years

Two to five years

Five to ten years

Ten to twenty years

More than twenty years

Don't remember

What gender do you identify as (if you’re happy to tell us)?

Female

Male

Transgender

Non-binary

Prefer not to say

Other:

This is required

Do you currently own/care for an equine or any other animals? If not, have you in the past? (Please select all that apply.)

I currently own/care for one or more equines

I ride (or my family rides) horses owned by others (eg. at a riding school)

I have owned/cared for equines in the past or used to have regular contact with them (eg. riding lessons)

I currently own/care for one or more other (non-equine) animals

I have owned/cared for other (non-equine) animals in the past

I’ve never owned/cared for any animals

Which social media channels do you regularly use? (Please select all that apply.)

Facebook

Twitter

YouTube

Instagram

TikTok

None of them

Other:

This is required

Which of World Horse Welfare’s values do you most admire? (Please select all that apply.)

Realistic in our approach, focusing on the practical to achieve what is possible now while mindful of the future

Compassionate in our attitudes, behaviour and decision-making

Forward-thinking in anticipating challenge and change, always seeking new ways of being more effective

None of them

Would you be interested in joining a subscription lottery scheme to help raise funds to support our work (i.e. a weekly draw paid through a monthly direct debit with the chance to win £1,000 and other cash prizes)?

Yes – I think this is a great idea I’d love to join

Yes – but it would depend on how much the cash prize would be

No – it’s not something that interests me

No – I don’t support lotteries or gambling related activities

How do you prefer to receive content from us?

Digitally

Print only

A combination of print and digital

I prefer to visit your farm(s)

Have you previously supported World Horse Welfare’s campaigns, for instance by signing a petition or emailing your MP?

I have supported your campaigns in the past and intend to do so again in the future

I have not taken part your campaigns yet but would like to do so in the future

I have supported your campaigns in the past but am unlikely to do so in the future

I have not supported your campaigns in the past and don’t think I'm likely to do so in the future

Which of the following statements about the involvement of horses in sport most closely aligns with your views? Please select one only.

I agree with the use of horses in sport as it currently is

I agree with the use of horses in sport but think that there need to be welfare improvements

I disagree with the use of horses in sport because I don’t believe that their welfare is protected regardless of any rules or regulations

No opinion

Don’t know

Which of the following statements about the involvement of horses for leisure purposes most closely aligns with your views? Please select one only.

I agree with the use of horses for riding for leisure

I agree with the use of horses for riding for leisure but think that there need to be welfare improvements to better protect these horses

I disagree with the use of horses for leisure riding because I think it compromises their welfare

No opinion

Don’t know

Which of the following statements most closely align with your views on the use of the whip on horses? (Please select any that apply.)

The way the whip is used now in equestrian sport, leisure and racing is acceptable the way it is

The whip can be an important aid to communicate with the horse

The whip is important for safety in racing, but it should not be used to encourage horses to run faster or maintain their position

The whip is used too often in horse sport and its use should be further restricted

The whip should be carried for safety

The whip should only be used to protect the safety of horse and rider

Whips should no longer be carried or used on horses in any circumstances

No opinion

Don’t know

We help working horses, donkeys and mules in Africa, Latin America and Asia through local partners who help horse owners and the wider community improve their horse care knowledge and practices. This can benefit both the equid and their owner, whose livelihood can be maintained or improved by having a healthier working equid. Which statement below best describes how you feel about this mutually beneficial approach?

It’s fine that the owner benefits, but I’m really only interested in supporting better welfare for the horses, donkeys and mules

I fully support this approach because it helps both animals and people, and the welfare of animals and people are connected

I’d prefer it if you worked to stop people from using equids for work at all

None of the above

Do you think there is something we should be doing that we are not?

Yes:

This is required

How important is it to you that World Horse Welfare invests to become more environmentally sustainable?

Very important

Somewhat important

Neither important nor unimportant

Somewhat unimportant

Unimportant

Supporter Survey 2023

How long have you been aware of World Horse Welfare (previously known as the International League for the Protection of Horses, or ILPH)?

How did you find out about World Horse Welfare/the ILPH?

Which age group are you in?

What gender do you identify as (if you’re happy to tell us)?

Do you currently own/care for an equine or any other animals? If not, have you in the past? (Please select all that apply.)

What are your interests and hobbies? (Please select all that apply.)

What media do you most watch/read/listen to? (Please select the first, second, and third media channels you use most frequently.)

Which social media channels do you regularly use? (Please select all that apply.)

What is your preferred method of donating to World Horse Welfare? (Please select your top three choices.)

Which of these statements do you most identify with? (Please select any that apply.)

Which of World Horse Welfare’s values do you most admire? (Please select all that apply.)

Would you be interested in joining a subscription lottery scheme to help raise funds to support our work (i.e. a weekly draw paid through a monthly direct debit with the chance to win £1,000 and other cash prizes)?

What other types of causes do you support? (Please select all that apply.)

What other animal charities do you donate to?

How do you prefer to receive content from us?

Have you previously supported World Horse Welfare’s campaigns, for instance by signing a petition or emailing your MP?

Which of the following statements about the involvement of horses in sport most closely aligns with your views? Please select one only.

Which of the following statements about the involvement of horses for leisure purposes most closely aligns with your views? Please select one only.

Which of the following statements most closely align with your views on the use of the whip on horses? (Please select any that apply.)

Which aspects of our work appeal most to you? Please tick up to three options.

What should World Horse Welfare do more/ less of?

Do you think there is something we should be doing that we are not?

What sets World Horse Welfare apart from other equine charities? (Please select all that apply.)

How important is it to you that World Horse Welfare invests to become more environmentally sustainable?

Thank you very much for taking the time to complete our survey. Are there any other thoughts you’d like to share with us today?

Supporter Survey 2023

Page 1

How long have you been aware of World Horse Welfare (previously known as the International League for the Protection of Horses, or ILPH)?

How did you find out about World Horse Welfare/the ILPH?

Which age group are you in?

What gender do you identify as (if you’re happy to tell us)?

Do you currently own/care for an equine or any other animals? If not, have you in the past? (Please select all that apply.)

What are your interests and hobbies? (Please select all that apply.)

What media do you most watch/read/listen to? (Please select the first, second, and third media channels you use most frequently.)

Which social media channels do you regularly use? (Please select all that apply.)

What is your preferred method of donating to World Horse Welfare? (Please select your top three choices.)

Which of these statements do you most identify with? (Please select any that apply.)

Which of World Horse Welfare’s values do you most admire? (Please select all that apply.)

Would you be interested in joining a subscription lottery scheme to help raise funds to support our work (i.e. a weekly draw paid through a monthly direct debit with the chance to win £1,000 and other cash prizes)?

What other types of causes do you support? (Please select all that apply.)

What other animal charities do you donate to?

How do you prefer to receive content from us?

Have you previously supported World Horse Welfare’s campaigns, for instance by signing a petition or emailing your MP?

Which of the following statements about the involvement of horses in sport most closely aligns with your views? Please select one only.

Which of the following statements about the involvement of horses for leisure purposes most closely aligns with your views? Please select one only.

Which of the following statements most closely align with your views on the use of the whip on horses? (Please select any that apply.)

Which aspects of our work appeal most to you? Please tick up to three options.

What should World Horse Welfare do more/ less of?

Do you think there is something we should be doing that we are not?

What sets World Horse Welfare apart from other equine charities? (Please select all that apply.)

How important is it to you that World Horse Welfare invests to become more environmentally sustainable?

Thank you very much for taking the time to complete our survey. Are there any other thoughts you’d like to share with us today?