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Audience Research Survey
1.
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1.
Question 1.
How old are you?
Required
- Required.
< 15
15 - 18
19 - 22
23 - 26
27 - 30
30 - 40
40+
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2.
Question 2.
What gender do you identify as?
Required
- Required.
Female
Male
Other
Prefer not to say
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3.
Question 3.
What genre(s) of music do you like?
Required
- Required.
Pop
Rock
Indie
Heavy Metal
RnB
Classical
Other (please specify):
This is required
Input box for - Other (please specify):
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4.
Question 4.
How often do you watch music videos?
Required
- Required.
Every day
Often
Sometimes
Rarely
Never
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5.
Question 5.
How do you usually watch music videos?
Required
- Required.
Television (music channels etc.)
Online (sites such as YouTube)
Smartphone/similar device
Other (please specify):
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Input box for - Other (please specify):
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6.
Question 6.
Do you usually watch music videos within the genre(s) you like most?
Required
- Required.
Yes
No
I don't know
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7.
Question 7.
Do you like it when songs you enjoy have music videos?
Required
- Required.
Yes, I'd like it if all songs had music videos
Yes, but I don't mind that much when they don't
I don't mind
No, but I don't mind that much when they do
No, I think it distracts from the music
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8.
Question 8.
What would you usually expect to see in a music video?
Required
- Required.
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9.
Question 9.
Do you prefer music videos with a narrative (story) or abstract videos that focus more on the look of the shots?
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- Required.
Narrative
Abstract
Either
A mixture of the two
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10.
Question 10.
Do you like to see the artist actually performing in the video, whether it's live footage or lip-synced?
Required
- Required.
Yes
I don't mind
No, I prefer when the video has no performance at all
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11.
Question 11.
What are some of your favourite music videos? Why do you like them?
Required
- Required.
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12.
Question 12.
Do you think music videos succeed in promoting an artist as well as just the song?
Required
- Required.
Yes
No
I don't know
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13.
Question 13.
Which of these areas do you see as most important within music videos?
Required
- Required.
Cinematography (camera angles, different shots, camera movement etc.)
Editing (special effects, editing to the beat of the song etc.)
Mise-en-scene (location, costumes, props, lighting etc.)
All of the above
Other (please specify):
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Input box for - Other (please specify):
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14.
Question 14.
Is there anything that would make you stop watching a music video (e.g. explicit content)?
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- Required.
No
Yes (please specify):
This is required
Input box for - Yes (please specify):