Audience Research Survey

1. Page 1

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1. How old are you? *

< 15
15 - 18
19 - 22
23 - 26
27 - 30
30 - 40
40+

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2. What gender do you identify as? *

Female
Male
Other
Prefer not to say

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3. What genre(s) of music do you like? *

Pop
Rock
Indie
Heavy Metal
RnB
Classical
Other (please specify):

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4. How often do you watch music videos? *

Every day
Often
Sometimes
Rarely
Never

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5. How do you usually watch music videos? *

Television (music channels etc.)
Online (sites such as YouTube)
Smartphone/similar device
Other (please specify):

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6. Do you usually watch music videos within the genre(s) you like most? *

Yes
No
I don't know

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7. Do you like it when songs you enjoy have music videos? *

Yes, I'd like it if all songs had music videos
Yes, but I don't mind that much when they don't
I don't mind
No, but I don't mind that much when they do
No, I think it distracts from the music

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8. What would you usually expect to see in a music video? *

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9. Do you prefer music videos with a narrative (story) or abstract videos that focus more on the look of the shots? *

Narrative
Abstract
Either
A mixture of the two

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10. Do you like to see the artist actually performing in the video, whether it's live footage or lip-synced? *

Yes
I don't mind
No, I prefer when the video has no performance at all

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11. What are some of your favourite music videos? Why do you like them? *

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12. Do you think music videos succeed in promoting an artist as well as just the song? *

Yes
No
I don't know

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13. Which of these areas do you see as most important within music videos? *

Cinematography (camera angles, different shots, camera movement etc.)
Editing (special effects, editing to the beat of the song etc.)
Mise-en-scene (location, costumes, props, lighting etc.)
All of the above
Other (please specify):

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14. Is there anything that would make you stop watching a music video (e.g. explicit content)? *

No
Yes (please specify):

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