User-friendly survey software with advanced features

Whatever your reason for creating a survey, SmartSurvey is focused on delivering powerful features for creating, distributing and analysing online surveys. Try a survey creator that is simple to use and gets the answers you need.

smartsurvey example survey

Create

Use advanced design features to create and customise online surveys

smartsurvey example survey

Collect

Deliver surveys across multiple platforms to engage with users anywhere

smartsurvey example survey

Analyse

Perform in-depth data analysis to reveal real actionable insights

Read 5 steps to creating an online survey


Key features for survey creation

Theme surveys to match brand guidelines

Bring your brand to life by customising the background, layout, images, logo, fonts, final re-direct page and even the URL of your surveys or web forms. You can also personalise your survey by using terminal pages to create Thank You pages with a bespoke call to action.

Design surveys to provide useful answers

Powerful question types such as Net Promoter Score® will identify promoters and detractors, helping you to define faults, issues or difficulties and, in turn, achieve long-term improvement and growth.

Send surveys across multiple channels

Distribute your survey by email or SMS invitation, embed it on any page of your website or share it on social media. Being able to reach your audience at the time and place they are most likely to respond helps you achieve increased response rates and improved customer engagement.

Collect real-time data and act upon the results

You can filter results by a wide selection of segments and export reports on a daily, weekly or monthly basis to send to email addresses of your choice. You can also give others access by sending them a password-protected link so that you can share the results for further analysis.

Browse our full feature list

What makes SmartSurvey right for you?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

Flexible

Surveys, questionnaires, online forms, consultations, quizzes, you name it, we have it.

Nothing to install

No complicated installations or downloads, just sign up and create surveys through your browser.

Easy to use

Intuitive user-led design, with easy to follow step-by-step guides.

Secure

Data encrypted during transit and at rest. ISO27001 and Cyber Security Essentials Plus certified.

Your data in one place

Connect your data with APIs, Zapier, Salesforce, Google Analytics, and more.

Support

Help when you need it, through email and telephone.

You're in safe hands
  • GDPR compliant
  • ISO 27001 security logo
  • G-Cloud supplier
  • Cyber essentials plus
  • MRS Company Partner
  • Information Commissioners Office
  • McAfee Secure site logo
  • DSS compliant

Frequently Asked Questions

  • How do I create a survey?

    To create a survey, you need to establish your goals and the audience you are targeting, create a list of questions that will provide relevant responses and then organise the distribution of the survey to your target audience.

    There are three different ways to get started:

  • How can I send a survey?

    There are several different ways you can distribute your survey to respondents. Including embeding on a website, bulk email, sms messages and in person via offline mode. Choosing the method of distribution is important, as audience response rates can vary considerably depending on the how and when they first encounter the survey.

    See the help guide: Ways to send your survey

  • How do I use skip logic?

    Adding skip Logic (sometimes referred to as "branching") to survey questions allows you to take your respondents through a certain path, depending on the answers they give to a previous question. For example, you might want to ask the respondent if they own a car. If they answer ‘yes’, you could ask what type of car. If they answer ‘no’, you could skip to the next set of questions.

    See the help guide: Adding skip logic to your survey

  • How do I score my survey questions?

    Survey scoring allows you to set a numerical value for each answer and summarise the mean values of multiple responses. For example, when measuring satisfaction you can calculate the overall negative or positive ratings across the individual response as well as for all responses to that survey.

    See the help guide: Scoring survey questions

  • How do I make an anonymous survey?

    Surveys can be set to be anonymised within the interface. This will mean that the IP address (and email address, for surveys distributed via email) of the respondent will not be recorded. Reassuring your respondents their answers are anonymous when dealing the sensitive information can greatly improve response rates.

    See the help guide: How to make your survey responses anonymous

  • What security measures are in place?

    Access Control

    Respondents' access to surveys can be controlled by password and username protection. This feature ensures only a certain group of individuals chosen by you, the Administrator, are able to take the survey.

    Firewall

    Our firewall is set up as a separate machine that acts as a gateway for access to all other servers in our system. This firewall is designed to prevent hackers from entering the system and searching files and information. The firewall acts as a barrier so that we only have a single point of entry to our system, which is through the web browser. All of our internal databases and applications are shielded from any access outside the firewall.

    McAfee Secure

    SmartSurvey is tested and certified daily to pass the McAfee Secure Security Scan. To help address concerns about hacker access to confidential data, the "live" McAfee Secure mark appears only when a website meets the McAfee Secure standards.

    Data encryption

    During transit from client to server, data is encrypted with TLS. We use Microsoft SQL Server Transparent Data Encryption (TDE) to encrypt data at rest using AES encryption algorithm.

Get started and create your first survey

If you would like a demo from one of our friendly team members then please request a demo, or you can call us on 0800 0937 822

UK-based with safe and secure data storage

100% personal, one-to-one online service

Trusted by leading brands worldwide

GDPR compliant with data collection

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Book Your Live Personalised Demonstration

Request a free live and personalised demonstration of SmartSurvey. One of our friendly team members will talk you through the software and answer any questions.