Fan Engagement With Music Artists Through Social Media
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1. What is your gender? *
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3. What are the main social media platforms you use to follow your favoured music artists? *
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4. When a music artist you like posts something on social media do you respond to it? If yes, comment on how you respond (e.g, retweeting, sharing a post etc.) and what social media platform it was on. *
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5. In which ways have you engaged with a music artist on social media, and what type of things did you say or do? *
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6. If an artist interacted with you on social media would it influence you to purchase their products? *
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7. Are you more likely to stay loyal to your favoured music artist and share their music and other content involving them if you have a high level of engagement with them? *
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8. If your favoured music artist have or were to engage with you through social media would you feel emotionally connected? If yes comment on what interactions would make you feel most connected. *
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9. If your favoured music artists have replied or not replied to you on social media how did it make you feel? *
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10. Do you follow your favoured music artists on social media because you feel they share the same values and you have similarities in personal taste? *
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11. Do you feel committed and devoted to your favoured music artists who uses social media and why? *
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12. Does a personal post your favoured music artist posts make you feel involved and part of their life?
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