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FinnKN - Customer Research Survey 1

Page 1

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Question 1.

What is your gender?

- Required.
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Question 2.

What is your age?

- Required.
Question 3.

What is your total household income?

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Question 4.

Have you purchased an item of furniture in the past five years?

- Required.
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Question 5.

Where did you purchase your last item of furniture?

- Required.
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Question 6.

What did you like about it?

- Required.
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Question 7.

When purchasing an item of furniture, how important are the following (1 - most important, 4 - least important)?

- Required.
1 of 4 - Price. Select to start reordering
Price
2 of 4 - Design. Select to start reordering
Design
3 of 4 - Materials. Select to start reordering
Materials
4 of 4 - Functionality. Select to start reordering
Functionality
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Question 8.

Would you buy an item of furniture online without having viewed it in a showroom/shop first?

- Required.
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Question 9.

Have you ever purchased fitted or bespoke furniture?

- Required.
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Question 10.

Do you have a favourite item of furniture?

- Required.
Question 11.

Please tell us why it's your favourite item of furniture -