Durham Brewery Online Survey

1. How often do you buy Durham Brewery beer? Please use the comments box to let us know your favourites! (up to three) *

Once a year or less
Once every few months
About once or twice a month
About once a week, or more

Comments:

2. What is your gender? *

Male
Female
Rather not say

3. What is your age? *

4. Excluding Durham Brewery, which is your favourite brewery? It could be either for draught beer or bottled beer, or one of each! Please tell us why, in a few words.

5. What sort of Durham Brewery beer do you buy, and who for? You can tick as many answers as apply.

	For myself	For someone else
Served from a handpump	Served from a handpump For myself	Served from a handpump For someone else
Bottles	Bottles For myself	Bottles For someone else
Mini cask	Mini cask For myself	Mini cask For someone else

6. If you buy the beer for someone else, what is their gender (please think of the person you buy the most Durham Brewery beer for, if you buy for more than one person).

Male
Female
Not applicable

7. If you buy the beer for someone else, what is their age (please think of the person you buy the most Durham Brewery beer for, if you buy for more than one person).

8. How would you rate Durham Brewery beer for quality? *

9. How much do you associate Durham Brewery beers with tradition? *

Durham Brewery beers are not at all traditional
Durham Brewery beers are not especially traditional
Durham Brewery beers are no more or less traditional than any others
Durham Brewery beers are quite traditional
Durham Brewery beers are very traditional

10. How much do you associate Durham Brewery beers with innovation?

Durham Brewery beers are not at all innovative
Durham Brewery beers are a bit innovative
Durham Brewery beers are no more or less innovative than others
Durham Brewery beers are quite innovative
Durham Brewery beers are very innovative

11. How important to you is it that Durham Brewery's branding links it to the city/county of Durham?

12. When buying a beer you haven’t had before, how much do each of the following influence your decision? Please select one response per row.

	Does not influence my decision	Has a small influence on my decision	Has a reasonable amount of influence on my decision	Has quite a lot of influence on my decision	Is very important in making my decision	Not Applicable
Word of mouth	Word of mouth Does not influence my decision	Word of mouth Has a small influence on my decision	Word of mouth Has a reasonable amount of influence on my decision	Word of mouth Has quite a lot of influence on my decision	Word of mouth Is very important in making my decision	Word of mouth Not Applicable
The pump clip	The pump clip Does not influence my decision	The pump clip Has a small influence on my decision	The pump clip Has a reasonable amount of influence on my decision	The pump clip Has quite a lot of influence on my decision	The pump clip Is very important in making my decision	The pump clip Not Applicable
The bottle label	The bottle label Does not influence my decision	The bottle label Has a small influence on my decision	The bottle label Has a reasonable amount of influence on my decision	The bottle label Has quite a lot of influence on my decision	The bottle label Is very important in making my decision	The bottle label Not Applicable
Tasting notes (either written or online)	Tasting notes (either written or online) Does not influence my decision	Tasting notes (either written or online) Has a small influence on my decision	Tasting notes (either written or online) Has a reasonable amount of influence on my decision	Tasting notes (either written or online) Has quite a lot of influence on my decision	Tasting notes (either written or online) Is very important in making my decision	Tasting notes (either written or online) Not Applicable
Advice from the person selling the beer	Advice from the person selling the beer Does not influence my decision	Advice from the person selling the beer Has a small influence on my decision	Advice from the person selling the beer Has a reasonable amount of influence on my decision	Advice from the person selling the beer Has quite a lot of influence on my decision	Advice from the person selling the beer Is very important in making my decision	Advice from the person selling the beer Not Applicable
What I already know about the brewery	What I already know about the brewery Does not influence my decision	What I already know about the brewery Has a small influence on my decision	What I already know about the brewery Has a reasonable amount of influence on my decision	What I already know about the brewery Has quite a lot of influence on my decision	What I already know about the brewery Is very important in making my decision	What I already know about the brewery Not Applicable

13. Please indicate how much you agree with each of the statements below about branding. By ‘branding’ we mean the look of pump clips, bottle labels, posters, etc.

	I totally disagree	I somewhat disagree	I neither agree nor disagree	I somewhat agree	I totally agree
It’s important for a brewery to retain its branding unchanged	It’s important for a brewery to retain its branding unchanged I totally disagree	It’s important for a brewery to retain its branding unchanged I somewhat disagree	It’s important for a brewery to retain its branding unchanged I neither agree nor disagree	It’s important for a brewery to retain its branding unchanged I somewhat agree	It’s important for a brewery to retain its branding unchanged I totally agree
I tend to go for beers with branding that reflects their tradition and heritage	I tend to go for beers with branding that reflects their tradition and heritage I totally disagree	I tend to go for beers with branding that reflects their tradition and heritage I somewhat disagree	I tend to go for beers with branding that reflects their tradition and heritage I neither agree nor disagree	I tend to go for beers with branding that reflects their tradition and heritage I somewhat agree	I tend to go for beers with branding that reflects their tradition and heritage I totally agree
I tend to go for beers with branding that reflects how innovative they are.	I tend to go for beers with branding that reflects how innovative they are. I totally disagree	I tend to go for beers with branding that reflects how innovative they are. I somewhat disagree	I tend to go for beers with branding that reflects how innovative they are. I neither agree nor disagree	I tend to go for beers with branding that reflects how innovative they are. I somewhat agree	I tend to go for beers with branding that reflects how innovative they are. I totally agree
A change of branding would put me off a beer I am already familiar with	A change of branding would put me off a beer I am already familiar with I totally disagree	A change of branding would put me off a beer I am already familiar with I somewhat disagree	A change of branding would put me off a beer I am already familiar with I neither agree nor disagree	A change of branding would put me off a beer I am already familiar with I somewhat agree	A change of branding would put me off a beer I am already familiar with I totally agree
Branding that looks different or unusual would encourage me to try a new beer	Branding that looks different or unusual would encourage me to try a new beer I totally disagree	Branding that looks different or unusual would encourage me to try a new beer I somewhat disagree	Branding that looks different or unusual would encourage me to try a new beer I neither agree nor disagree	Branding that looks different or unusual would encourage me to try a new beer I somewhat agree	Branding that looks different or unusual would encourage me to try a new beer I totally agree

14. Which statement best summarises your plans for buying Durham Brewery beer in the future, compared to how much you currently buy? If you would like to say why, please use the comment box.

I will probably buy less Durham Brewery beer in the future
I will probably buy about the same amount of Durham Brewery beer in the future
I will probably buy more Durham Brewery beer in the future

Comments:

15. Do you have any other comments you would like to make? All comments - and the rest of your answers - are anonymous. However, if you would like to help Durham Brewery in future market research, do please enter your email address below. If you do, it will only be used for Durham Brewery market research purposes. It may be shared with external consultants commissioned to do such work.

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