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1. Are you male or female? *
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3. When looking to purchase from the equine retail sector do you tend to buy: online or in store? *
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4. Would you rather buy from a local saddlery or a big chain store, e.g. Countrywide? *
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5. Please explain why... *
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6. Out of these what is the most important factor when choosing an equine retail store? *
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7. Do you buy equipment and clothing at suppliers, e.g Countrywide, or do you use the retailer to compare prices and see products before ordering them online? *
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8. Would you say your purchases are influenced by social media, e.g. Facebook? *
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What strategies do you think local saddlery shops need to adapt in order to compete with large chain stores such as Countrywide? *