Consumer buying behaviour of manufacturer brand and supermarket own-label products

The purpose of this survey is to find out if consumers are buying more supermarket own-labels than national manufacturer brands, and whether own-labels are a match for the big brands.

The survey is anonymous, so please answer as truthfully and accurately as possible.

The survey will take you no longer than 5 minutes to complete.

0%

1. How often do you go grocery shopping?
*

Daily
2-3 times a week
Weekly
2-3 times a month

2. On average, how much money do you spend on food a week?

*

3. Where do you do your main food shopping? *

Supermarket
Local shops (e.g. Tesco Express, Sainsbury’s Local, Little Waitrose)
Internet
Other (please specify):

4. How often do you buy supermarket own-label products?

*

5. How often do you try new own-label supermarket products? *

6. What factors influence your decision to buy supermarket own-label products? Please select all that apply *

7. For the following questions, please select all that apply *

	Which following supermarkets do you visit the most?	Which supermarkets do you own a reward or loyalty card with?	Which supermarkets would you consider buying own-label products from?
Aldi	Aldi Which following supermarkets do you visit the most?	Aldi Which supermarkets do you own a reward or loyalty card with?	Aldi Which supermarkets would you consider buying own-label products from?
Asda	Asda Which following supermarkets do you visit the most?	Asda Which supermarkets do you own a reward or loyalty card with?	Asda Which supermarkets would you consider buying own-label products from?
Co-op	Co-op Which following supermarkets do you visit the most?	Co-op Which supermarkets do you own a reward or loyalty card with?	Co-op Which supermarkets would you consider buying own-label products from?
Lidl	Lidl Which following supermarkets do you visit the most?	Lidl Which supermarkets do you own a reward or loyalty card with?	Lidl Which supermarkets would you consider buying own-label products from?
Marks and Spencer	Marks and Spencer Which following supermarkets do you visit the most?	Marks and Spencer Which supermarkets do you own a reward or loyalty card with?	Marks and Spencer Which supermarkets would you consider buying own-label products from?
Morrisons	Morrisons Which following supermarkets do you visit the most?	Morrisons Which supermarkets do you own a reward or loyalty card with?	Morrisons Which supermarkets would you consider buying own-label products from?
Sainsbury’s	Sainsbury’s Which following supermarkets do you visit the most?	Sainsbury’s Which supermarkets do you own a reward or loyalty card with?	Sainsbury’s Which supermarkets would you consider buying own-label products from?
Tesco	Tesco Which following supermarkets do you visit the most?	Tesco Which supermarkets do you own a reward or loyalty card with?	Tesco Which supermarkets would you consider buying own-label products from?
Waitrose	Waitrose Which following supermarkets do you visit the most?	Waitrose Which supermarkets do you own a reward or loyalty card with?	Waitrose Which supermarkets would you consider buying own-label products from?
None of the above	None of the above Which following supermarkets do you visit the most?	None of the above Which supermarkets do you own a reward or loyalty card with?	None of the above Which supermarkets would you consider buying own-label products from?

8. From the following categories, please select which ones you would consider buying as supermarket own-label, and which ones you would not consider *

	Would consider buying as supermarket own-label	Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Beer, wine and spirits	Beer, wine and spirits Would consider buying as supermarket own-label	Beer, wine and spirits Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Bread & Cakes	Bread & Cakes Would consider buying as supermarket own-label	Bread & Cakes Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Dairy & Eggs (inc. milk, yoghurts, butter)	Dairy & Eggs (inc. milk, yoghurts, butter) Would consider buying as supermarket own-label	Dairy & Eggs (inc. milk, yoghurts, butter) Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Delicatessen (inc. antipasti, dips, cooked meat)	Delicatessen (inc. antipasti, dips, cooked meat) Would consider buying as supermarket own-label	Delicatessen (inc. antipasti, dips, cooked meat) Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Fresh Meat, Poultry & Fish	Fresh Meat, Poultry & Fish Would consider buying as supermarket own-label	Fresh Meat, Poultry & Fish Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Fruit & Vegetables	Fruit & Vegetables Would consider buying as supermarket own-label	Fruit & Vegetables Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Frozen goods	Frozen goods Would consider buying as supermarket own-label	Frozen goods Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Health & Beauty (inc. skincare, dental, vitamins)	Health & Beauty (inc. skincare, dental, vitamins) Would consider buying as supermarket own-label	Health & Beauty (inc. skincare, dental, vitamins) Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Household & Petcare (inc. cleaning products, cookware)	Household & Petcare (inc. cleaning products, cookware) Would consider buying as supermarket own-label	Household & Petcare (inc. cleaning products, cookware) Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Soft drinks & Water (inc. fruit juices, cordial, sports & energy drinks)	Soft drinks & Water (inc. fruit juices, cordial, sports & energy drinks) Would consider buying as supermarket own-label	Soft drinks & Water (inc. fruit juices, cordial, sports & energy drinks) Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Store cupboard (inc. tinned & packet food, breakfast cereals)	Store cupboard (inc. tinned & packet food, breakfast cereals) Would consider buying as supermarket own-label	Store cupboard (inc. tinned & packet food, breakfast cereals) Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)

Comments:

1. How often do you go grocery shopping? *

2. On average, how much money do you spend on food a week? *