AI-Powered CES Survey Software

Measure effort. Remove friction. Retain customers

Collect CES feedback and see exactly where customers struggle so you can fix high-effort moments, create seamless experiences, and reduce churn.
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Screenshot showing a CES survey and automated alerts.
Trusted by 600,000+ happy users

Turn effort insights into better experiences

Launch CES surveys in minutes

Create and send best-in-class CES surveys quickly without complexity.

Capture feedback at key moments

Collect CES responses right after support calls, checkouts, onboarding, or any interaction.

Spot friction before it drives customers away

See exactly where effort is too high and what's frustrating customers most.

Watch customer effort improve

Track CES trends over time and prove the impact of your improvements.

Capture effort feedback when it matters most

Set up branded CES surveys that reach customers right after key interactions, when their experience is fresh.
Build CES surveys with ease

Create surveys using an intuitive survey builder, theme editor, and proven question types, so every CES survey looks and feels like your brand.

Ask the right follow-up questions

Use branching logic and AI-powered follow-ups to dig deeper on high-effort responses. Understand not just the score, but the story behind it.

Reach customers at the right moment

Trigger CES surveys immediately after support chats, form submissions, deliveries, or self-service interactions via email, SMS, web embeds, pop-ups, or QR codes.

Spot friction and find where to take action

Go beyond the score to understand what's causing high effort and where to focus your improvements.
Surface high-friction touchpoints

AI automatically categorises open-text responses to reveal the exact steps, processes, or interactions causing the most difficulty.

Prioritise by impact

See which friction points affect the most customers. Focus on fixing the issues that will make the biggest difference to effort and retention.

Catch issues before they escalate

Real-time alerts flag high-effort responses instantly so you can address problems before they drive customers away, even if they were otherwise happy.

See how teams like yours improved CES

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Report on effort and prove your impact

Track CES improvements over time and share results that demonstrate real progress. 
Live CES dashboards

Track effort scores in real time with dynamic dashboards that update instantly. See trends by touchpoint, team, channel, or customer segment.

Share results with stakeholders

Export, download, or share dashboards with leadership. Keep everyone aligned on where effort is improving and where work remains.

Close the loop and build trust

Route high-effort cases to the right team, track resolution, and follow up with customers. Show them their feedback led to real change and keep them coming back.

Get more from your CES programme

Other tools

Just a score - no logic or text analysis, so you never learn why things feel hard

Weeks of manual comment sifting to uncover root‑cause effort drivers

Teams guess what to fix, often tackling the wrong problem and wasting cycles

Feedback piles up with no clear follow‑up path - customers keep struggling

Siloed data means effort signals stay hidden until churn shows up in reports

CES with SmartSurvey

Skip logic and AI text insights pinpoint the exact step causing friction

AI surfaces recurring pain points in seconds—no spreadsheets needed

Live CES dashboards flag high‑effort journeys so the right team acts fast

Built-in case management helps you close the loop fast on every single response whenever it’s needed

One platform unites surveys, dashboards, and alerts so effort never stays hidden

Frequently asked questions

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

See how lower effort can help you

Request your demo today