AI-Powered CES Survey Software
Measure effort. Remove friction. Retain customers



Turn effort insights into better experiences
Launch CES surveys in minutes
Create and send best-in-class CES surveys quickly without complexity.
Capture feedback at key moments
Collect CES responses right after support calls, checkouts, onboarding, or any interaction.
Spot friction before it drives customers away
See exactly where effort is too high and what's frustrating customers most.
Watch customer effort improve
Track CES trends over time and prove the impact of your improvements.



Capture effort feedback when it matters most
Spot friction and find where to take action



See how teams like yours improved CES
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”



Report on effort and prove your impact
Get more from your CES programme
Other tools
Just a score - no logic or text analysis, so you never learn why things feel hard
Weeks of manual comment sifting to uncover root‑cause effort drivers
Teams guess what to fix, often tackling the wrong problem and wasting cycles
Feedback piles up with no clear follow‑up path - customers keep struggling
Siloed data means effort signals stay hidden until churn shows up in reports
CES with SmartSurvey
Skip logic and AI text insights pinpoint the exact step causing friction
AI surfaces recurring pain points in seconds—no spreadsheets needed
Live CES dashboards flag high‑effort journeys so the right team acts fast
Built-in case management helps you close the loop fast on every single response whenever it’s needed
One platform unites surveys, dashboards, and alerts so effort never stays hidden
Frequently asked questions
Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.
Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.
Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.
Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.