Market Research Questionnaire

We are final year students at Bournemouth University and we are currently undertaking a consultancy project to test whether the Bournemouth market would accept or reject a new coffee or bar outlet, located in the Highcliff area. It would be much appreciated if you helped our research by completing this questionnaire.

1. Why You Purchased and How the Experience Was

 

1. Do you live in Bournemouth or any surrounding area (Poole, Wimborne, Sandbanks)? *

 

2. Which of the following age categories do you fall within? *

 

3. When would you typically go out for a coffee? (Please select all that apply) *

 

4. If so, how many times a month do you go out to drink coffee?

 

5. When would you typically go out for an alcoholic beverage? (Please select all that apply) *

 

6. If so, how many times a month do you go out for an alcoholic beverage?

 

7. What is your overall opinion of the bar market currently in Bournemouth? *

 

8. What is your overall opinion of the coffee shops market currently in Bournemouth? *

 

9. If given the choice would you prefer a bar or coffee outlet to open in Bournemouth? *

 

10. What would be your typical spend in a bar? *

 

11. What would be your typical spend in a coffee shop? *

 

12. Which of the following coffee shop brands do you prefer? (Please tick all that apply) *

 

13. Would you be interested in a themed bar? *

 

14. If so, which would be your preferred themes from the following? (Please tick all that apply)

 

15. Please answer 'Yes' or 'No' to the following questions *

YesNo
Would you be more likely to buy a drink that you have designed and customised yourself?
Would the use of new technology, such as iPhone and Android apps for drinks customisation and ordering, encourage you to go to a new drinking outlet?
Create your own free online survey.
Report Abuse