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Market Research Questionnaire
1.
Why You Purchased and How the Experience Was
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1.
Question 1.
Do you live in Bournemouth or any surrounding area (Poole, Wimborne, Sandbanks)?
Required
- Required.
Yes
No
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2.
Question 2.
Which of the following age categories do you fall within?
Required
- Required.
Under 18
18-23
24-29
30-34
35-40
41-50
51+
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3.
Question 3.
When would you typically go out for a coffee? (Please select all that apply)
Required
- Required.
After work
Weekends
Week nights
Morning
Afternoon
N/A
Other (please specify):
This is required
Input box for - Other (please specify):
4.
Question 4.
If so, how many times a month do you go out to drink coffee?
1-4
5-9
10 or more
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5.
Question 5.
When would you typically go out for an alcoholic beverage? (Please select all that apply)
Required
- Required.
After work
Weekends
Week nights
Morning
Afternoon
N/A
Other (please specify):
This is required
Input box for - Other (please specify):
6.
Question 6.
If so, how many times a month do you go out for an alcoholic beverage?
1-4
5-9
10 or more
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7.
Question 7.
What is your overall opinion of the bar market currently in Bournemouth?
Required
- Required.
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8.
Question 8.
What is your overall opinion of the coffee shops market currently in Bournemouth?
Required
- Required.
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9.
Question 9.
If given the choice would you prefer a bar or coffee outlet to open in Bournemouth?
Required
- Required.
Bar
Coffee
Neither, if so specify what you would prefer?
This is required
Input box for - Neither, if so specify what you would prefer?
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10.
Question 10.
What would be your typical spend in a bar?
Required
- Required.
£1-9
£10-19
£20-29
£30+
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11.
Question 11.
What would be your typical spend in a coffee shop?
Required
- Required.
£1-9
£10-19
£20-29
£30+
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12.
Question 12.
Which of the following coffee shop brands do you prefer? (Please tick all that apply)
Required
- Required.
Starbucks
Caffe Nero
Costa
Independent coffee shops
No preference
Other (please specify):
This is required
Input box for - Other (please specify):
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13.
Question 13.
Would you be interested in a themed bar?
Required
- Required.
Yes
No
14.
Question 14.
If so, which would be your preferred themes from the following? (Please tick all that apply)
Champagne bar
Wine bar
Punch bar
Pub
Cocktail bar
Speciality bar
Traditional bar
Other (please specify):
This is required
Input box for - Other (please specify):
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15.
Question 15.
Please answer 'Yes' or 'No' to the following questions
Required
- Required.
Yes
No
Would you be more likely to buy a drink that you have designed and customised yourself?
Yes
No
Would the use of new technology, such as iPhone and Android apps for drinks customisation and ordering, encourage you to go to a new drinking outlet?
Yes
No