Photo Biography Market Research

 

1. ABOUT YOU - First Name *

 

2. ABOUT YOU - Age Range *

 

3. ABOUT YOU - Employment Status *

 

4. BIOGRAPHY - Can you think of a biography that you have read that made a great impression on you? Can you tell me what it was, and why?

 

5. BIOGRAPHY - What does a good biography do?

YesNo
Inform
Astound
Captivate
Impress
Enrage
Inspire
Offer an insight into a remarkable and unique life
Other - please state
 

6. BIOGRAPHY - Have you ever had anyone write and publish anything about you?

YesNo
In a magazine or newspaper
On social media
Online
Never
Other - please specify
 

7. BIOGRAPHY - If the answer to the above question is ‘yes’, how did that make you feel?

YesNo
Proud
Happy
Humble
Embarrassed
Self-conscious
Other (please describe)
 

8. BIOGRAPHY - What writing style do you best relate to?

YesNo
Expository (factual and informative)
Descriptive (using words creatively to activate the readers’ senses, appreciative of minute details)
Narrative (telling a story, based on a theme, with a clear beginning, middle and end)
Persuasive (seeking to win over an audience)
 

9. PHOTOGRAPHY - Which life events have you kept physical (not digital) photographs from?

YesNo
Education (official photographs, events, or graduation)
Family (engagement, weddings, christenings, parties)
Social (gatherings of friends – parties, dinners)
Holiday (a favourite view or special occasion)
Business events (company launches or awards, retirals, presentations)
Other - please tell me.
 

10. PHOTOGRAPHY - Where have you kept those photographs?

YesNo
In a box in the loft
In photograph albums
In a photobook
On the wall
Somewhere else? (please tell me)
 

11. PHOTOGRAPHY - how do you feel about having your photograph taken?

YesNo
I love having my photograph taken
It’s something I’m OK with
I would do anything to get out of having my photograph taken
Other (please explain)
 

12. PHOTOGRAPHY - Imagine you have an important event coming up, who would you ask to take the photographs?

YesNo
Hire a professional
I’ve a friend with a fancy camera. I’d ask him/her to do it
I’d take ask a friend to take a snap or two using my phone.
Other - please tell me.
 

13. PHOTOGRAPHY - There are endless styles of photograph. Please follow this link to see four particular styles and then tell me which of these four portrait styles you could see yourself in?

http://hrhphoto.co.uk/albums/9a485305455f1f35babd81ccb6d9ed15/

YesNo
Studio Portrait
Outdoor Portrait
Candid Portrait
Environmental Portrait
 

14. PHOTOGRAPHY - Would it make a difference to your answer to the above question if the images were in black and white?
Please follow this link to decide.
http://hrhphoto.co.uk/albums/31344d4270197e1684e143728df11cb7/

If so, please feel free to tell me why?

 

15. PRODUCT AND PRICING - What do you feel would be the essential qualities of a good Photo Biographer?

YesNo
Take their time to get to know subject
Careful background research
Accuracy and attention to detail
Discretion – knowing when to put the pen down
A good listener
Empathy
Ability to write well
Flexibility – not simply sticking to script of a fixed questionnaire
Experience
Humour – makes the process fun.
Other? Please tell me.
 

16. PRODUCT AND PRICING - If you were commissioning a Photo Biographer, what would you look for?

YesNo
Style and quality of photograph I like
Speed of turnaround
The amount of time they take to understand me
Rapport - Do they make me feel relaxed and special
Uses a lot of lights and flashes
Has an assistant
Flexibility - ability to react to changing circumstances
Value for money/cost
Recommendation
Availability
Other (please tell me)
 

17. PRODUCT AND PRICING - How much would you anticipate paying for a Bronze Collection Photo Biography?

Please note - a Bronze Collection would entail around 20 hours of work to produce 10 high quality images plus up to 2000 words in a single bound A4 book
• 2 hours prior research into subject and locations
• 3 hours shooting
• 2 hours interviewing
• 6 hours editing
• 5 hours writing
• 1 hour revising following agreement of alterations to first draft
• 1 hour finalising layout of book
• All expenses (publishing, travelling…) included.

 

18. PRODUCT AND PRICING - Would you pay more for any of the following?

YesNo
Discounts for additional book copies
More images?
More words?
Digital copies of images for use on social media
Friend and family discount codes
Discount on upgrade to superior collection
Anything else? Please tell me what I might have missed.
 

19. PRODUCT AND PRICING - Would you consider commissioning a Photo Biography for yourself or as a gift for someone?

YesNo
Yes – for me
Yes – as a gift for a friend or family member
Yes – to better promote my business
No
 

20. PRODUCT AND PRICING - If you have written ‘Yes’ for the last answer, please tell me what event you might have in mind

YesNo
Day in the Life of…
Retiral
Memoir
Milestone family or business event
In Memoriam
Other – please specify
 

21. PRODUCT AND PRICING - If you wrote 'No' for question 19, please tell my why this might not be for you.

YesNo
Can’t think of an event I’d want to mark
Happy just doing it myself
Cost
Other - please tell me.
        
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