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2. What is your gender? *
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3. Which zone of London do you live in? *
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4. Do you have any children at home? *
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5. Which of the following categories best describes your primarily area of employment? *
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6. Why do you buy smoothies? *
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7. When do you drink smoothies? *
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8. Please list up to three things you like about the brand
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9. What is the first image in your mind once you perceive an Innocent Drinks Product?
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10.
What does the Innocent Packaging communicate to you in one word?
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11. Once you approach in the shelf, which aspects make you feel to be attracted by the product? You can select more than one option
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12. How would you express the Innocent Drinks Identity? *
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13. Please select the core attributes that best describes the brand. Scale from 1 to 10. (1- less assertive and 10 - the most assertive) *
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14. Are you aware of any Innocent Drinks communications campaign? *
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15. In order of relevance in buying Innocent Drinks, please rate each of the factors listed below: *