Strategy development including audience segmentation – purpose and priorities | | | |
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Corporate and media partnerships and communications/ campaigns | | | |
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Media – print, broadcast and online current trends and working with journalists in 2025 | | | |
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Use of service user case studies | | | |
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Fostering positive representation. Communications from the service user perspective | | | |
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Social media – responding to emerging trends | | | |
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What’s Worth While – improving your website | | | |
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Alignment with fundraising – working together | | | |
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Branding – developing the brand and making it stick | | | |
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Working with celebrities | | | |
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Political lobbying and public affairs | | | |
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Measuring success – metrics and impact | | | |
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