Consumer buying behaviour of manufacturer brand and supermarket own-label products
1. Section 1: Buying behaviour
The purpose of this survey is to find out if consumers are buying more supermarket own-labels than national manufacturer brands, and whether own-labels are a match for the big brands.
 
The survey is anonymous, so please answer as truthfully and accurately as possible.
 
The survey will take you no longer than 5 minutes to complete.
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1. How often do you go grocery shopping?
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2. On average, how much money do you spend on food a week?

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3. Where do you do your main food shopping? *

 

4. How often do you buy supermarket own-label products?

*

 

5. How often do you try new own-label supermarket products? *

 

6. What factors influence your decision to buy supermarket own-label products? Please select all that apply *

 

7. For the following questions, please select all that apply *

Which following supermarkets do you visit the most?Which supermarkets do you own a reward or loyalty card with?Which supermarkets would you consider buying own-label products from?
Aldi
Asda
Co-op
Lidl
Marks and Spencer
Morrisons
Sainsbury’s
Tesco
Waitrose
None of the above
 

8. From the following categories, please select which ones you would consider buying as supermarket own-label, and which ones you would not consider *

Would consider buying as supermarket own-labelWould NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Beer, wine and spirits
Bread & Cakes
Dairy & Eggs (inc. milk, yoghurts, butter)
Delicatessen (inc. antipasti, dips, cooked meat)
Fresh Meat, Poultry & Fish
Fruit & Vegetables
Frozen goods
Health & Beauty (inc. skincare, dental, vitamins)
Household & Petcare (inc. cleaning products, cookware)
Soft drinks & Water (inc. fruit juices, cordial, sports & energy drinks)
Store cupboard (inc. tinned & packet food, breakfast cereals)
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