This question requires an answer
1. Details of Founder making application *
2. We can accept up to 3 Founders per startup to join the programme (including the main applicant).
Please provide the names and personal email addresses of 2 (if applicable) other co-founders in the startup, who will also join the programme.
We will send an email to each founder.
This question requires an answer
3. Have you already participated in or committed to participate in an incubator, accelerator or pre-accelerator program? If so, please tell us about it. *
This question requires an answer
4. Please tell us something different or interesting that you (or one of your team) has discovered/solved or designed an innovative solution for. *
This question requires an answer
5. Please tell us something exceptional that each of you has done. *
This question requires an answer
6. Please give an example of outstanding resilience or perseverance that you have shown? *
This question requires an answer
7. How many founders, staff and contractors are in the team? *
This question requires an answer
8. Which category best describes your startup?
(Although the current programme is focussed on ethical/sustainable/accessible fintech, we will consider other related areas too, as long as they stick to the principle of ‘do no harm’ and moreover, of ‘proactive positive impact’) *
This question requires an answer
9. What is your startup going to make? Please describe your ‘product’ and what it does or will do. *
10. If you have a 'demonstration product’, please add the link/URL? A ‘demo’ can be anything that shows us how the product works. Usually that's a video or screen grab/shot.
This question requires an answer
11. How far along are you? How many iterations and pivots have you gone through on this particular journey? *
This question requires an answer
12. How long have (each of) you been working on this? How much of that has been full-time? Please explain. *
This question requires an answer
13. Are people using your product? Explain. *
This question requires an answer
14. Do you have revenue? If so, how does your startup make money or how will it make money? How much could it potentially make (please explain in maximum 50 words)? *
15. Have you taken any investment, grants or loans yet? Explain.
This question requires an answer
16. Who writes code, or does other technical work on your product? Was any of it done by a non-founder? Please explain. *
This question requires an answer
This question requires an answer
18. Why did you choose this particular idea to develop into a startup? Do you have domain expertise in this area? If so, please elaborate. *
This question requires an answer
19. Which specific problem are you solving? How are you making the world a better place? What exactly will be the positive impact/s that your startup will make? *
This question requires an answer
20. Who are your competitors, and who might become competitors? Which potential competitor are you most concerned about? *
This question requires an answer
21. What do you understand about your area of business/sector/space that other companies in it just don’t understand nor appreciate as well as you do? *
This question requires an answer
22. How will you get users? If your idea is the type that faces problems in the sense that it won't be attractive to users until it has a lot of users (e.g. an ad network, marketplace, a marriage matchmaking site), how will you overcome this challenge? *
This question requires an answer
23. What is the your key market? *
This question requires an answer
24. What's new about what your product? What alternatives do people resort to because your service/product doesn't exist yet (or because they simply aren’t aware of its existence)? *
This question requires an answer
25. How do you actually know people need the product that you're building? *
This question requires an answer
26. Describe how your startup is either an ethical, accessible or sustainable Fintech. If it is not an obvious fintech, please explain how it is relevant to Ethos's 'positive impact purpose'? *
This question requires an answer
27. Have you incorporated or formed any legal entity yet (is your ‘startup’ a company yet) and if so, where and in which jurisdiction? *
This question requires an answer
28. If you have not formed the company yet, describe the planned equity ownership structure among the founders, employees and any other proposed shareholders. If there are multiple founders, what is the proposed equity ownership of each founder (If more than one founder, they must have at least 10% ownership. We prefer no more than 3 founders in one team.)? *
This question requires an answer
29. Please provide any other relevant information about the formation or structure of the company (It’s best to just let us know now. It won’t necessarily be a problem, as long as there is clarity). *
This question requires an answer
30. Are any of the founders covered by ‘non-compete’ clauses or intellectual property agreements that overlap with your startup? If so, please explain. *
This question requires an answer
31. Is there anything else we should know about your company? Any apparently negative points which we should know about now (this is not necessarily a deal breaker). *
This question requires an answer
32. Please enter the URL of a 1 minute unlisted (not private) Vimeo video introducing the founder(s). This video is an important part of the application. Note:
The video should feature founders only; introduce yourselves and explain what you’re doing and why, and tell us anything else you want to about the founder/s or the startup.
The video should be 1 minute long and should contain nothing except the founders talking.
If you have more than one founder, include all of your founders in the video. If you can’t be in the same room at the same time, you may want to record a video conference conversation instead.
Please do NOT recite a script written beforehand. Talk naturally and spontaneously as you would speak to a friend; keep it simple and authentic.
Do NOT add any background music or unnecessary visuals/graphics to your video. *
33. If you had ANY other ideas that you considered applying with (related to our areas of interest), please list them (Max 3). One of these ideas may be something we've been waiting for a founder to launch with us. It’s possible that we like one of your other ideas more than your main one (be honest and bold).
This question requires an answer
34. Please note: If successful, we will conduct detailed Due Diligence from different aspects.
If you believe there is something that should be disclosed, please let us know now. This won’t necessarily exclude you from the process.
*
This question requires an answer
35. What convinced you to apply to this Programme (Max 50 Words)? *
This question requires an answer
36. What do you hope to get from your experience on this Programme (Max 50 words)? *
This question requires an answer
37. How did you hear about Ethos and why do you believe in our purpose (Max 50 words)? *
I am happy for Ethos to process & use my data safely in accordance with their privacy policy (Please note you will be joining to our mailing list. If you would like to unsubscribe at any time, just hit the unsubscribe button.)