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Please share your opinions on lingerie shopping!
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1.
Question 1.
* 1. Thank you for helping me by answering this questionnaire. This is an anonymous survey.
Please tell me how you shop for briefs:
I buy briefs when I need them
I buy when I happen to see something I like (eg an advertisement or in store)
I am constantly browsing for something I might like to buy
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2.
Question 2.
Please tell me your age:)
Required
- Required.
17 and under
18-25
26-35
36-44
45-55
56-65
65 and over
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3.
Question 3.
What is your main priority when shopping for briefs?
Please select up to two
Required
- Required.
Extra comfort
Low cost
Ethical and sustainable values of a brand
Aesthetic of a product
Making a fast purchase
Finding a unique product
Buying for longevity
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4.
Question 4.
Which problems apply to your underwear shopping experience?
Please select as many as apply
Required
- Required.
Difficulty knowing about the product and brand values
Difficulty accessing the store (not because of lockdown)
Difficulty avoiding revealing photographs/advertisements (for religious reasons)
Difficulty finding hypoallergenic products
Feeling unrepresented in marketing campaigns
Feeling self conscious when I shop
None
Other (please specify):
This is required
Input box for - Other (please specify):
5.
Question 5.
Do you research brands to find out their values (sustainability, ethics) to help you know where to buy?
Yes, and it affects my decision
No, I don't really mind about the brand's values
Yes, but I don't really stick to my research if, for example, the product is inexpensive
No, but if I knew that the brand shared my values I would be more inclined to buy over other brands
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6.
Question 6.
What do you want most in your lingerie drawer?
Please select up to two
Required
- Required.
Briefs with a matching bra
Comfortable, everyday briefs
Barely there briefs
Natural fibres
Shape-wear, and functional items such as leakproof or smoothing
Lacy briefs
Skintones
I'll buy whatever is easiest
Unisex designs
7.
Question 7.
My favourite style is....
High waisted brief/thong
Small thong
Classic Brazilian/bikini brief
Full coverage/full brief
Shorts
French kinckers
Other (please specify):
This is required
Input box for - Other (please specify):
*
8.
Question 8.
How much would you want to spend on a pair of briefs regularly?
Required
- Required.
under £10
£10 to £15
£16 to £25
£26 to £30
above £30
above £50
any price (please deselect other answers)
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9.
Question 9.
When purchasing briefs, do you go to specific brands that you have bought from before?
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- Required.
yes - I know the brands I already shop with will have something for me
not particularly, I shop around and will look for a good product regardless
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10.
Question 10.
Imagine you are shopping for briefs. Please say which places you are likely to look, and why:
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- Required.
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11.
Question 11.
Which do you mainly associate with M&S lingerie?
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- Required.
Good sustainable efforts
Good ethical values
Good quality
Poor quality
Boring design
A varied design range
Low cost
High cost
Nothing
Other (please specify):
This is required
Input box for - Other (please specify):
*
12.
Question 12.
Finally, how likely are you to buy underwear from M&S?
Required
- Required.
I already do
Likely
I don't really mind
Unlikely
I won't