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SME digital marketing survey
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1.
Question 1.
What does your business do?
2.
Question 2.
Do you sell products (e-commerce) /services through your website?
Yes
No
Other (please specify):
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3.
Question 3.
Do you do most of your marketing online (e.g.SEO, social advertising, PPC) or more traditional offline methods (e.g. advertising, direct mail)?
Mostly online marketing
Mostly offline marketing
Both equally
4.
Question 4.
If you do online marketing, what activities do you focus on?
Search Engine Optimisation; (Google ranking)
Search Engine Marketing (e.g Google Adwords, Pay-per-click)
Social Media Marketing
Social Media Advertising (e.g. Facebook ads)
Content/in-bound marketing (e.g blogging)
E-mail Marketing
Other (please specify):
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5.
Question 5.
What form of online marketing has been most successful for your business?
Search Engine Optimisation (Google ranking)
Search Engine Marketing (e.g. Google Adwords, Pay-per-click)
Social Media Marketing
Social Media Advertising (e.g. Facebook ads)
Content/in-bound marketing (e.g blogging)
E-mail Marketing
Other (please specify):
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6.
Question 6.
How much do you spend a year on marketing as a whole?
500-1000
1000-5000
5000-10000
More than 10K
Other (please specify):
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7.
Question 7.
How much do you spend a year on online marketing?
500-1000
1000-5000
5000-10000
More than 10K
Other (please specify):
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8.
Question 8.
Do you do your own online marketing or do you outsource it?
We do it ourselves
We outsource it
A bit of both
Other (please specify):
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9.
Question 9.
Is online marketing essential for the success of your business?
Yes
No
Other (please specify):
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10.
Question 10.
Are you seeing a good return on investment from your online marketing?
Yes
No not yet
Other (please specify):
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11.
Question 11.
As a proportion of your total annual revenue, how much does online marketing contribute?
Less than 5%
5-10%
10-20%
20-30%
30-40%
40-50%
50-60%
60-70%
70-80%
80-90%
90-100%
12.
Question 12.
What do you find most challenging about online marketing?
It's too expensive
I don't have time to do it properly
Too much jargon - it can be overwhelming
It's too complex
I can't tell if its helping my business
The technology/techniques are so fast moving - I can't keep up!
The security risk
Other (please specify):
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13.
Question 13.
What are the main benefits of online marketing?
It's less expensive than traditional offline marketing
Its less time consuming
It gives me more control
I get quicker results
I can be more targetted with my marketing messages
Its easier to measure success/ROI
Other (please specify):
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