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Influences on the Buyer Behaviour on Young British Females
1.
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1.
Question 1.
What is your age?
2.
Question 2.
What is your profession?
*
3.
Question 3.
Are you loyal to certain brands? (if so please give examples)
Required
- Required.
Yes
No
Comments:
This is required
*
4.
Question 4.
What influences you to buy a product? (Please tick)
Required
- Required.
Advertisement
Word of Mouth
Packaging
Label
Celebrity endorsement
Other (please specify):
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Input box for - Other (please specify):
*
5.
Question 5.
Which of these people influence you to buy a product? (Please tick)
Required
- Required.
Celebrities
Peer Group
Parents
Other (please specify):
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Input box for - Other (please specify):
*
6.
Question 6.
Are you loyal to certain makeup brands? If so please give examples
Required
- Required.
*
7.
Question 7.
Have you ever recommended makeup products or brands to a friend? If yes please specify
Required
- Required.
Yes
No
*
Comments:
Required
This is required
*
8.
Question 8.
Does the price of makeup influence your purchasing decisions?
Required
- Required.
Yes
No
*
9.
Question 9.
Are there any factors that may change your mind into switching to an alternative makeup brand? Please Specify
Required
- Required.
10.
Question 10.
Do you buy MAC cosmetics?
Yes
No
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Question 11.
How long have you been a consumer of MAC cosmetics? Please Tick
Only in the last year
2-4 Years
Five years +
Since i started using makeup
12.
Question 12.
How did you get into buying MAC products? (Please tick)
Gift
Advertisment
Recommendation
Other (please specify):
This is required
Input box for - Other (please specify):
13.
Question 13.
Have you ever recommended MAC to a friend?
Yes
No
14.
Question 14.
Are you loyal to all of MAC cosmetic products or do you buy just one or two of their products? Please briefly state
15.
Question 15.
Would you consider purchasing other cosmetic brands that are not MAC?