The investigation of consumer preference towards lingerie

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Which age groups are you in?

< 18

18-25

26-35

36-45

>45

Marital status

Single

Married

Monthly income

<￡500

￡501-￡1000

￡1001-￡1500

￡1501-2000

>￡2000

What kinds of lingerie have you ever bought or received as a gift?

Bras

Panties

Vests/camisoles

Thongs

Corsetry (eg. corsets, basques)

Hosiery (eg. tights, stockings)

Enhancing bra (push up, add cups)

Shapewear (girdles, clinchers)

How often do you purchase lingerie?

< Once three months

Once every three months -- Once every six months

Once every six months -- Once a year

> Once a year

How much pounds a year do you spend on lingerie (refer to corsetry, hosiery and nightclothes ?

Nothing

1-20

21-50

51-80

81-100

> 100

Where do you usually shop for your lingerie?（Multiple Answers)

Lingerie specialists (such as Ann summer)

Mixed retailers (such as M&S, H&m, Topshop)

Discount retailers (such as Primark)

Supermarkets (such as ASDA)

Online shop

Other (please specify):

This is required

How many bras do you own?

Nothing

1 -- 3

4 -- 6

7 -- 10

> 10

What is the most important factors when you buying lingerie?
Ranking in order of importance (1 is the most important and 4 is the least important)

1 of 4 - Price. Select to start reordering

Price

2 of 4 - Fabric. Select to start reordering

Fabric

3 of 4 - Quality. Select to start reordering

Quality

4 of 4 - Design and styles. Select to start reordering

Design and styles

Reset order

The investigation of consumer preference towards lingerie

Which age groups are you in?

Marital status

Monthly income

What kinds of lingerie have you ever bought or received as a gift?

How often do you purchase lingerie?

How much pounds a year do you spend on lingerie (refer to corsetry, hosiery and nightclothes ?

Where do you usually shop for your lingerie?（Multiple Answers)

How many bras do you own?

What's your shopping habit toward lingerie

How would you consider shopping environment when you buy lingerie items?

How do you consider sexy collections (such as corsets and basques)?

Which brands have you bought (for self or as a gift) in the past 12 months?(Multiple choice)

What will encourage you to shop lingerie?

What is the most important factors when you buying lingerie?
Ranking in order of importance (1 is the most important and 4 is the least important)

Page 1

Which age groups are you in?

Marital status

Monthly income

What kinds of lingerie have you ever bought or received as a gift?

How often do you purchase lingerie?

How much pounds a year do you spend on lingerie (refer to corsetry, hosiery and nightclothes ?

Where do you usually shop for your lingerie?（Multiple Answers)

How many bras do you own?

What's your shopping habit toward lingerie

How would you consider shopping environment when you buy lingerie items?

How do you consider sexy collections (such as corsets and basques)?

Which brands have you bought (for self or as a gift) in the past 12 months?(Multiple choice)

What will encourage you to shop lingerie?

What is the most important factors when you buying lingerie?Ranking in order of importance (1 is the most important and 4 is the least important)

What is the most important factors when you buying lingerie?
Ranking in order of importance (1 is the most important and 4 is the least important)