Dear Respondent,
Thank you for taking the time to participate in this survey. Your feedback is valuable and will help us better understand our ideal customer. By completing this survey, you are helping us build a buyer persona that will guide our marketing and sales efforts. Your answers will remain anonymous and will only be used for research purposes.
We are designing a social enterprise which aims to help users who are not able to cook for themselves as well as users who have sensory issues such as people with strains of ARFID or autism have access to healthy, tasty food. This consists of an app into which our users can input their specific dietary requirements and needs, we will then send them personalised meals based on this input with clearly listed ingredients. There is an option to get a monthly subscription as well as the option to buy a one-off meal.
How can we give users a better experience?