Durham Brewery Online Survey

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1. Question 1.

How often do you buy Durham Brewery beer? Please use the comments box to let us know your favourites! (up to three)

Required - Required.

Once a year or less

Once every few months

About once or twice a month

About once a week, or more

Comments:

This is required

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2. Question 2.

What is your gender?

Required - Required.

Male

Female

Rather not say

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3. Question 3.

What is your age?

Required - Required.

Less than 35

35-44

45-54

55-64

65 or more

4. Question 4.

Excluding Durham Brewery, which is your favourite brewery? It could be either for draught beer or bottled beer, or one of each! Please tell us why, in a few words.

5. Question 5.

What sort of Durham Brewery beer do you buy, and who for? You can tick as many answers as apply.

For myself

For someone else

Served from a handpump

For myself

For someone else

Bottles

For myself

For someone else

Mini cask

For myself

For someone else

6. Question 6.

If you buy the beer for someone else, what is their gender (please think of the person you buy the most Durham Brewery beer for, if you buy for more than one person).

Male

Female

Not applicable

7. Question 7.

If you buy the beer for someone else, what is their age (please think of the person you buy the most Durham Brewery beer for, if you buy for more than one person).

Less than 35

35-44

45-54

55-64

65 or more

Not applicable

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8. Question 8.

How would you rate Durham Brewery beer for quality?

Required - Required.

Very poor quality

Quite poor quality

Average quality

Good quality

Very good quality

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9. Question 9.

How much do you associate Durham Brewery beers with tradition?

Required - Required.

Durham Brewery beers are not at all traditional

Durham Brewery beers are not especially traditional

Durham Brewery beers are no more or less traditional than any others

Durham Brewery beers are quite traditional

Durham Brewery beers are very traditional

10. Question 10.

How much do you associate Durham Brewery beers with innovation?

Durham Brewery beers are not at all innovative

Durham Brewery beers are a bit innovative

Durham Brewery beers are no more or less innovative than others

Durham Brewery beers are quite innovative

Durham Brewery beers are very innovative

11. Question 11.

How important to you is it that Durham Brewery's branding links it to the city/county of Durham?

Not important at all

Slightly important

Of middling importance

Quite important

Very important

12. Question 12.

When buying a beer you haven’t had before, how much do each of the following influence your decision? Please select one response per row.

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

Word of mouth

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

The pump clip

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

The bottle label

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

Tasting notes (either written or online)

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

Advice from the person selling the beer

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

What I already know about the brewery

Does not influence my decision

Has a small influence on my decision

Has a reasonable amount of influence on my decision

Has quite a lot of influence on my decision

Is very important in making my decision

Not Applicable

13. Question 13.

Please indicate how much you agree with each of the statements below about branding. By ‘branding’ we mean the look of pump clips, bottle labels, posters, etc.

I totally disagree

I somewhat disagree

I neither agree nor disagree

I somewhat agree

I totally agree

It’s important for a brewery to retain its branding unchanged

I totally disagree

I somewhat disagree

I neither agree nor disagree

I somewhat agree

I totally agree

I tend to go for beers with branding that reflects their tradition and heritage

I totally disagree

I somewhat disagree

I neither agree nor disagree

I somewhat agree

I totally agree

I tend to go for beers with branding that reflects how innovative they are.

I totally disagree

I somewhat disagree

I neither agree nor disagree

I somewhat agree

I totally agree

A change of branding would put me off a beer I am already familiar with

I totally disagree

I somewhat disagree

I neither agree nor disagree

I somewhat agree

I totally agree

Branding that looks different or unusual would encourage me to try a new beer

I totally disagree

I somewhat disagree

I neither agree nor disagree

I somewhat agree

I totally agree

14. Question 14.

Which statement best summarises your plans for buying Durham Brewery beer in the future, compared to how much you currently buy? If you would like to say why, please use the comment box.

I will probably buy less Durham Brewery beer in the future

I will probably buy about the same amount of Durham Brewery beer in the future

I will probably buy more Durham Brewery beer in the future

Comments:

This is required

15. Question 15.

Do you have any other comments you would like to make? All comments - and the rest of your answers - are anonymous. However, if you would like to help Durham Brewery in future market research, do please enter your email address below. If you do, it will only be used for Durham Brewery market research purposes. It may be shared with external consultants commissioned to do such work.