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An evaluation of Northern Ireland as a film tourism destination with a focus on Game of Thrones

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Question 1.

What is your age?

Question 2.

What is your gender?

Question 3.

What is your current employment status?

Question 4.

What is your highest educational qualification?

Question 5.

Where are you from?

Question 6.

Which of these film tourism sites in Northern Ireland have you heard of before? (Select all that apply)

This is required
Question 7.

Have you visited any of the film tourism sites above? (Select all that apply)

This is required
Question 8.

If you have not visited any of the film tourism sites listed above, how interested are you in visiting them in the future?

Question 9.

Which of these Game of Thrones filming locations in Northern Ireland have you heard of before? (Select all that apply)

This is required
Question 10.

Have you visited any of the GOT locations listed above? (Select all that apply)

This is required
Question 11.

If you have not visited any of the GOT locations listed above, how interested are you in visiting them in the future?

Question 12.

How did you visit/plan to visit the film locations, including the GOT locations, listed above?

Question 13.

How did you hear about most film locations, including GOT locations?

This is required
Question 14.

Was/will visiting film locations, including GOT filming locations, the main reason for visiting Northern Ireland or part of the wider tourism experience?

Question 15.

Please indicate how much you agree or disagree with the following statement: 'Northern Ireland has the potential to become established and be promoted as a film tourism destination.'