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Consumer buying behaviour of manufacturer brand and supermarket own-label products
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1.
Section 1: Buying behaviour
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1.
Question 1.
How often do you go grocery shopping?
Required
- Required.
Daily
2-3 times a week
Weekly
2-3 times a month
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2.
Question 2.
On average, how much money do you spend on food a week?
Required
- Required.
£0 to £20
£21 to £40
£41 to £60
£61 to £80
£81 to £100
£100 or more
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3.
Question 3.
Where do you do your main food shopping?
Required
- Required.
Supermarket
Local shops (e.g. Tesco Express, Sainsbury’s Local, Little Waitrose)
Internet
Other (please specify):
This is required
Input box for - Other (please specify):
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4.
Question 4.
How often do you buy supermarket own-label products?
Required
- Required.
Always
Usually
Sometimes
Rarely
Never
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5.
Question 5.
How often do you try
new
own-label supermarket products?
Required
- Required.
Always
Usually
Sometimes
Rarely
Never
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6.
Question 6.
What factors influence your decision to buy supermarket own-label products? Please select all that apply
Required
- Required.
Quality
Country of origin
Supermarket loyalty
Advertising
Offers & Promotions
Nutrition (salt/fat/sugar percentages)
Appearance
Price
Try something new
Recommendation
Other (please specify):
This is required
Input box for - Other (please specify):
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7.
Question 7.
For the following questions, please select all that apply
Required
- Required.
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Aldi
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Asda
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Co-op
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Lidl
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Marks and Spencer
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Morrisons
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Sainsbury’s
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Tesco
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
Waitrose
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
None of the above
Which following supermarkets do you visit the most?
Which supermarkets do you own a reward or loyalty card with?
Which supermarkets would you consider buying own-label products from?
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8.
Question 8.
From the following categories, please select which ones you
would consider
buying as supermarket own-label, and which ones you
would not consider
Required
- Required.
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Beer, wine and spirits
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Bread & Cakes
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Dairy & Eggs (inc. milk, yoghurts, butter)
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Delicatessen (inc. antipasti, dips, cooked meat)
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Fresh Meat, Poultry & Fish
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Fruit & Vegetables
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Frozen goods
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Health & Beauty (inc. skincare, dental, vitamins)
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Household & Petcare (inc. cleaning products, cookware)
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Soft drinks & Water (inc. fruit juices, cordial, sports & energy drinks)
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Store cupboard (inc. tinned & packet food, breakfast cereals)
Would consider buying as supermarket own-label
Would NOT consider buying as supermarket own-label (e.g. you would not compromise on “switching” from national manufacturer brand to supermarket own-label)
Comments:
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