AI-Powered CX Survey Software

Drive meaningful change in experiences

Capture feedback continuously at every touchpoint. Understand what's shaping customer experiences, take action on what matters most, and deliver improvements that make a real difference.
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Trusted by 600,000+ happy users

Transform feedback into real impact

Create CX surveys with ease

Build professional, branded surveys in minutes without technical complexity.

Always-on feedback, fully integrated

Gather feedback across the customer journey and collect responses when it matters.

Understand and act on customer feedback

Surface themes, and find root causes, so you can confidently prioritise actions.

Drive change in your organisation

Act on data, close the loop with customers, and prove the impact of every CX initiative.

Collect higher quality feedback at scale

Create branded surveys in minutes that customers actually want to complete.
Build best-in-class CX surveys with ease

Create branded surveys quickly using proven question formats, rating scales, and ready-to-use templates designed to maximise completion rates without survey fatigue.

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Trigger surveys across the journey

Automatically send surveys after purchases, support interactions, or key milestones. Capture feedback at the moments that matter most.

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Show up where customers are

Distribute surveys via email, SMS, in-app prompts, web embeds, or QR codes. Meet customers on the channels they already use and collect richer, more relevant feedback.

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Analyse feedback to uncover what matters

Go beyond surface-level data. Understand why customers feel the way they do and where to focus.
Automate feedback categorisation

Categorise feedback in minutes. Free up your team for higher-value work while AI handles the tagging automatically.

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Surface your biggest issues at a glance

Get a high-level view of your feedback to see what matters most. Identify your biggest volume issues and track trends to stay ahead of emerging problems and opportunities.

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Uncover root causes and prioritise action

Go beyond surface-level insights to understand why things happen. Identify the causes and key drivers behind feedback and actions that will help move the needle.

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See how teams like yours improve CX

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Act on feedback and show your impact

Close the loop, resolve issues faster, and prove the value of your CX programme.
Get insights to the right people

Route feedback to the teams who can act fast. Integrate with your existing workflows or use built-in case management to ensure nothing falls through the cracks.

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Close the loop and resolve issues

Follow up with customers to acknowledge their feedback and fix problems quickly. Turn negative experiences around and make good ones even better.

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Track and measure CX performance

See how feedback volume and themes change over time. Democratise data across the business, demonstrate ROI, and win support for your CX initiatives.

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Explore solutions for your CX goals

NPS

Discover what turns customers into loyal promoters. Pinpoint what to fix and what to amplify. Boost retention, and advocacy with smart insights and action.

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CSAT

Capture satisfaction after key touchpoints. Surface unhappy customers fast, remove friction, and keep them coming back to do more business with you.

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CES

CES pinpoints effort hotspots after interactions. Know where friction lives, so you can fix the issues, keep things running smoothly, and stop customers leaving.

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Frequently asked questions

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

Do more to improve customer experience

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