Blue Chip Marketing Madness

"You must be mad, or you wouldn't have come here." - Cheshire Cat

Thanks for taking a few minutes to share your crazy reality with us.

This survey is 100% anonymous so be as honest as you like!

Not only will you be helping us to escape from the rabbit hole of marketing madness, but we'll send you a box of (chocolate) frogs as a thank you.

1. How have you felt about working in Marketing over the past 18 months? *

2. Which challenges are affecting your working life the most right now (please drag up and down to rank by importance)? *

Market Dynamics (global instability, sustainability concerns)
Production issues (material shortages, supply chain delays, rising costs, red tape)
Changing Consumers (squeeze on spend, shifting post-Covid behaviours)
The Trade (tricky Retailer relationships, behind-the-curve on digital transformation)
Your Team (internal restructures, resource issues, hybrid working)

Other (please add your thoughts here)

3. How has your team dynamic left you feeling in recent years? *

4. Regarding your team dynamic, please tick all the statements that you agree with: *

Hybrid working isn’t working
The ‘Great Resignation’ has left us under-resourced
Internal politics are affecting our potential
We’re often the puppets of Global directives
We’re constantly racing against impossible deadlines
Designing campaigns by committee is a nightmare
Personal development has gone on the back burner
We have to rely on freelance support to get the job done
Other (please add anything you think we’ve missed)

5. How do you feel about Brand/Campaign planning & activation? *

6. Regarding Brand/Campaigns, please tick all the statements that you agree with: *

Writing briefs fills me with dread
We need to quantify our objectives more
I’m never sure if our strategy is the right one
Our research methods are often unreliable
We often re-run old ideas as we’re too stretched to develop new ones
We can’t easily get the data needed to measure our results
I’m frustrated by vanity projects – doing what looks cool rather than what works
Another year of champagne ideas wasted on lemonade budgets!
Other (please add anything you think we’ve missed)

7. How do you feel about your relationships with Retailers / the Trade? *

8. Regarding your relationships with Retailers/the Trade, please tick all the statements that you agree with *

9. How do your Agency relationships make you feel? *

10. Regarding your Agency relationships, please tick all the statements that you agree with: *

11. How do you feel about the future of Marketing? *

12. All things considered, how mad would you say the world of Marketing is right now? *

Not mad at all
Getting less mad by the day
Getting madder by the day
Absolute madness

13. What’s driving you most mad about Marketing right now? *

14. Within this world of Marketing madness, where/how could an Agency help you more? *

Thanks for inviting us into your world of Marketing madness. Before you go, we’d love to know:’

15. Your Industry / Sector *

FMCG
Non-FMCG

Specific sector:

18. Fancy your free box of (chocolate) frogs? Pop your email here & we’ll be in touch.

19. Would you like to hear more from Blue Chip Marketing on the topic of Marketing madness?

Yes, please

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