Pretty forms shouldn’t be pretty limiting. Your feedback programme deserves more.
Why teams switch from Typeform to SmartSurvey
Run feedback collection as a programme
Target the right audience, chase non-responders, track channels, and assign follow-up from one platform.
Distribute surveys in ways Typeform can’t
Email invites with embedded questions, SMS, QR, web, plus offline and kiosk modes where connectivity drops.
Prove who answered and who didn’t
Unique respondent links show who replied, who needs a nudge, and which channel actually delivered responses.
Switch without rebuilding from scratch
AI import turns existing forms into surveys in minutes. Keep what works, fix what never did, launch the same week.
Would you rather run a feedback programme or collect forms?
| Feature | SmartSurvey | Typeform |
|---|---|---|
| AI translation of responses |  |
 |
| Multi-survey dashboards | |
|
| Offline and kiosk surveys | |
|
| Case management | |
|
| Reputation management | |
|
| SPSS export | |
|
| UK data hosting | |
|
| UK AI data hosting | |
|
| Email-embedded questions | |
Via third-party tools |
| Power BI integration | |
Via third-party tools |
| Microsoft Dynamics integration | |
Via third-party tools |
| Survey invitations and automated reminders | |
Paid add-on with no reminders |
| Best fit | Feedback programmes | Basic forms for lead capture and feedback |
Build surveys with the depth real research needs
When a project outgrows a short, conversational form, SmartSurvey is built for it.
Branch, pipe, score and validate from the start
Build survey logic without add-ons or workarounds. Randomisation, display logic and validation are all included.
Choose from advanced question types
Go well beyond the one-question-at-a-time format. Use the question types longer surveys and formal research call for.
Brand every survey to match your organisation
Apply your themes, logos and colours in moments. Respondents get a consistent, professional experience throughout.
Reach the right audience, then prove they replied
SmartSurvey invites named respondents, chases the silent ones, and shows which channel actually delivers.
Invite and remind without bolting on another tool
Send branded invitations and automatic non-responder reminders from one workflow. Typeform leaves limited reminders to a paid add-on.
Collect across every channel, online and off
Use email, SMS, QR codes, web embeds and pop-ups as standard. Keep collecting offline where there is no signal, then sync later.
Prove who replied and who still needs a nudge
Unique respondent links show who answered and who did not. You see which channel delivered, instead of guessing from one open rate.
Turn responses into decisions, not just reports
SmartSurvey turns open text into themes, scores into trends, and critical responses into action you can track.
Read the sentiment without reading every comment
AI groups open text into themes and scores how people feel. Patterns surface in minutes, not hours of manual coding.
Give stakeholders a live view of what is changing
Build dashboards for leaders, teams and clients. Feedback stays visible between meetings instead of dying in a static export.
Assign critical responses and close the loop
Create cases from responses, set owners and track status. Prove the journey from collecting feedback to acting on it.
Bulletproof for procurement, governance and audits
When feedback drives operational decisions, SmartSurvey brings the data control, hosting and accessibility that scrutiny demands.
Keep all data in UK data centres
Every response is hosted in the UK, on every plan, as standard. That meets residency rules for the NHS, public sector and beyond.
Meet WCAG 2.2 AA on every survey
Deliver accessible experiences to every respondent by default. The accessibility evidence stands up in procurement reviews.
Lean on people who run feedback programmes
Get help across survey design, distribution, reporting and analysis. For larger projects, managed services can run it for you.
Frequently asked questions
Choose SmartSurvey when feedback is a programme, not a one-off form. You get audience invitations, automated reminders, multi-channel collection, AI analysis, dashboards, exports, and follow-up action in one platform, instead of a beautiful form plus a stack of workarounds doing the heavy lifting.
Typeform is excellent at conversational forms, quizzes, lead capture, payments, and video responses. SmartSurvey is stronger at everything that happens around the questionnaire: structured distribution, non-responder reminders, offline collection, dashboards, exports, accessibility evidence, and closing the loop on responses.
No. Treat the move as a clean-up rather than a lift-and-shift. SmartSurvey's AI import tool rebuilds surveys from existing documents in minutes, so you keep what works, improve weak flows, and retire the workarounds rather than recreating them.
SmartSurvey is the better choice when you need to reach a defined audience, manage reminders, collect across channels including offline, analyse results, share dashboards, and follow up on responses. Choose Typeform for conversion forms. Choose SmartSurvey when feedback has to run like a programme.
Typeform's headline prices come with monthly response caps shared across every form, so costs climb as feedback grows. SmartSurvey plans are built for volume, with self-serve plans from £840 a year including 30,000 responses, published openly so you can budget before anyone calls you.
Yes. Book a demo and we will walk through your surveys, audiences, reporting needs, and integrations, then get you hands-on with the platform before you commit to anything.
