How we use cookies

Used to collect and analyse information about how visitors use our site. We use Google Analytics and the Google Tag Manager platforms to collect and compile reports that help us improve our services. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. A unique User ID number is assigned to users who sign up with SmartSurvey in order to better understand their use of our service while logged in, no personally identifiable information is collected by this process.

Learn more about Google and privacy

Used on www.smartsurvey.co.uk pages to display new optimised content to visitors and collect information on user’s interaction with features that appear on those pages. This helps us better understand and support our users with content more relevant to their interests.

Learn more about VWO's opt out policy

To provide us with reports about the kinds of people seeing our ads and how our ads are performing, to help us understand our audience. We also use it to determine effectiveness of our advertisement. Information includes: IP address that you connect from, which browser is used, where you are geographically located, how you came to the site, where on the site you clicked, information about your device type, websites you visited this site from, purchases you make on the site, the ads you saw and how you interacted with them – whether or not you have a Facebook account or are logged in to Facebook. Full cookie details can be found on here:

Learn more about Facebook tracking

You can also opt out using the following links About Ads or Your Online Choices

To track visitors, recognise you and your chat history with us, track visitor and visitor sessions, obtain information about your computer and your visits to our site, information includes: your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Full cookie details can be found on here:

Learn more about Hubspot tracking

• ASP.NET_SessionId - Session cookie and is used to identify whether a user is logged in
• AuthToken - Security cookie to prevent session hijacking
• SERVERID - For browsers to identify a server when load balancing

• ASP.NET_SessionId - Session cookie and is used to identify whether a user is logged in
• cookieconsent_status - Cookie consent notification
• SERVERID - For browsers to identify a server when load balancing

• ASP.NET_SessionId - Session cookie and is used to keep track of a respondents progress in a survey
• SX_X - This keeps track of completed surveys to prevent multiple responses for a survey (if the feature is switched on)
• SERVERID - For browsers to identify a server when load balancing

• ai_session - Used to collect information about how the site is being used with regards to performance and any errors that might occur, including measuring and recording loading times and logging any errors that might occur.
• This uses data captured (such as browser type and IP address) as well as the contents of a local cookie: 'ai_session'.
• ai_user - Contains an anonymous randomly generated user id that is used to track users across our sites and across separate sessions which we cannot link to SmartSurvey user data.