Alex Henderson
Growth
Alex is a growth marketing leader who has led digital transformation through AI and technology across multiple organisations. With experience across SaaS and the customer experience space, he knows what it takes to turn technology into business impact. Alex shares knowledge on feedback collection, text analysis and feedback management, helping organisations get more value from their feedback programmes.
Alex Henderson
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Delighted is shutting down. Compare SmartSurvey and Delighted on features, pricing, compliance, and migration to find your next survey platform.
CX scores like CSAT, NPS and CES are inputs, not outcomes. Learn how to link CX metrics to business results like ROI, retention and churn.
CX leaders who present data well don't just report findings. They change how their organisation makes decisions through structured, accessible evidence.
Combining NPS, CSAT, and CES gives CX leaders the ROI model they need to prove programme impact, build a business case, and defend the budget.
CX teams own the inner loop process but resolution sits across the business. How to build the automation and workflows that mean nothing falls through the gaps.
