
Alex Henderson
Growth
Alex is a growth marketing leader who has led digital transformation through AI and technology across multiple organisations. With experience across SaaS and the customer experience space, he knows what it takes to turn technology into business impact. Alex shares knowledge on feedback collection, text analysis and feedback management, helping organisations get more value from their feedback programmes.
Alex Henderson
’s posts
Blog

Choosing between SmartSurvey and Qualtrics? We compare features, support, ease of use, and value to help you find the right survey and feedback management platform for your organisation.

Where should feedback live in your customer journey? Journey mapping turns vague intentions into a clear plan. Four questions are enough to identify your highest-value feedback opportunities.