Introducing Conditional Email Triggers: Get the right feedback to the right person, automatically

Conditional Email Triggers let you notify specific people when responses meet certain conditions, automatically and in near real-time. A low satisfaction score can go straight to the store manager. A disengagement signal can reach the HR lead. A form submission can route to the right department. 

The people who need to act on feedback now find out about it while there's still time to respond.

Learn more about Conditional Email Triggers

Interactive Demo - Take a tour of Conditional Email Triggers

From collection to action, without the delay

If you're running feedback programmes across locations, departments, or teams, you know the problem:

• Critical responses sit in a dashboard until someone remembers to check
• Low scores, complaints, and urgent feedback don't reach the right person fast enough
• By the time the data is reviewed, the moment for recovery has passed

Conditional Email Triggers fixes this. Set your conditions, choose your email’s recipients, and let the survey do the rest.

Trigger logic: Set conditions that control when an email trigger fires. Build rules using question answers, survey metadata (like tracking link ID or location name), or custom variables. Combine conditions with AND/OR logic to match your exact requirements.

Multiple recipients: Route notifications to more than one person per trigger. A negative score at a specific location can alert both the site manager and the regional lead at the same time.

Familiar logic builder: Conditions use the same interface as survey logic. If you've set up skip logic or display logic before, you already know how this works.

Conditional Email Triggers are available now on our Smart Solution and Full Access plans

Helpful Links

• Help guide: Conditional Email Triggers
• Interactive demo: Take a tour of Conditional Email Triggers